Categories: P, SEO Glossary

Personalization in the context of SEO entails the tailoring of content and the overall user experience to align with the unique attributes, inclinations, and past actions of each user. This approach is designed to foster deeper engagement and bolster the likelihood of users taking desired actions, such as making a purchase or signing up for a newsletter. By delivering more relevant and customized content, websites can enhance user satisfaction and loyalty, ultimately leading to improved conversion rates.