Paid inclusion

Categories: P, SEO Glossary

Paid Inclusion refers to a digital marketing strategy where websites can purchase a spot in specialized directories or search engine indexes. This paid listing ensures that the website appears prominently when users search for relevant terms within those directories. The criteria for inclusion typically involve meeting specific quality or content standards set by the directory. By opting for paid inclusion, websites aim to increase their visibility and drive targeted traffic more effectively than relying solely on organic search results.