SEO Discovery — All the Components of Our Unique Service
Identifying and understanding the problem is 90% of success. That's why we dedicate up to 4 weeks to the Discovery phase. Check what this service includes step by step.
Technical SEO Audit
An SEO audit involves identifying all the issues on your site and arranging them on a list to solve, starting from the most important. It includes errors detected by search engines as well as issues impacting user experience, like internal links leading to empty pages. We're not just doing an audit for audit's sake — we're laying the groundwork for a successful project. That's why we recommend choosing the package that includes both SEO site audit and implementation of changes. If you're working with developers, we'll prepare a list of recommendations for you, and upon request, we'll retest the site after implementation.
Keyword Research
This is the most important element of your SEO strategy for the next few months or even years. Using SEO tools like Ahrefs and our expertise, we'll perform keyword research. We'll uncover words, entire phrases, or their equivalents that clients use to search for your company. You'll receive a document with suggested keywords divided by search intent, query volume, and your current site's position. Together, we'll determine priority keywords & clusters for your business.
Content Analysis and Content Plan
We split this Discovery stage into two tasks. First is content analysis. We evaluate the technical aspects of your sales and informational pages as well as their relevance compared to competitors, length, presentation, etc. The second task involves creating a Content Plan for the next quarter or longer. This plan will strengthen your brand image and improve keyword visibility in search engines. We'll prepare it based on content and keyword analysis.
Building Online Authority
Google evaluates a site's authority based on many signals, including EEAT. It takes into account the author's or company's knowledge and experience, industry recognition measured by the quality of references and links, and overall trust in the site and content. To stand out, a site must achieve authority equal to or surpassing the competition. This requires not only excellent content but also a link ecosystem that confirms the site's expert status. Our proprietary Sniper Method™ guarantees measurable and lasting results through systematic authority building using high-quality publications and referrals.
SEO Strategy
The culmination of the Discovery month is preparing a search engine marketing strategy. You'll receive a document that contains a detailed summary of all analyses, planned implementations, and long-term actions. In other words, we turn a month's work into a cohesive strategy. You'll receive a clear action plan that shows step-by-step how we'll enhance your site's visibility in search engines.
Consultations and Setting Project Goals
We provide consultations with the SEO specialist responsible for the project, who understands both the technical and business aspects of SEO. This ensures communication without intermediaries, which allows us to clearly present the strategy, goals, and actions within the SEO campaign. The specialist not only explains project details but actively listens to and considers your input. This is a key element concluding our Discovery Month — a stage forming a solid foundation for further SEO optimization.
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