Pay-Per-Click (PPC)

Pay-Per-Click (PPC) is a digital advertising strategy designed to drive traffic to websites through clickable ads. In this model, advertisers are charged a fee each time their advertisement is clicked by a user. PPC is a popular method in search engine marketing, enabling advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword related to their business offering. This cost-effective approach ensures that advertisers only pay for actual traffic to their site, making it a highly targeted and measurable form of advertising.