Pillar Content refers to substantial content on a particular topic around which cluster content is built. This type of content provides a broad overview of a specific topic, focusing on the key aspects without delving too deep into any single point.
The pillar content forms the “main body” of a group of topics (or a cluster), typically linked to related sub-topics, which are drilled down into more detailed articles. Individual cluster pieces link back to the pillar content, creating a network of related articles.
This strategy allows search engines to understand the hierarchy, leading to improved crawlability and better SEO performance. From a user’s perspective, this interconnected strategy helps in navigating the site, potentially increasing engagement and time spent on the site.