Private Blog Network (PBN)

Categories: P, SEO Glossary

A Private Blog Network (PBN) is a network of websites strategically assembled to generate backlinks with the intention of boosting the search engine rankings of a primary website. This practice is typically considered a black-hat SEO tactic, as it aims to artificially inflate the link profile of a site, which can be seen as an attempt to manipulate search engine algorithms. PBNs are controversial because they can lead to penalties if detected by search engines, reflecting the inherent risks associated with this approach to search engine optimization.