Position

Position in the context of SEO denotes the specific ranking spot a webpage occupies on a search engine results page (SERP) when queried with certain keywords or phrases. This ranking determines how prominently a URL is displayed in the list of search results, directly impacting its visibility to users. The higher the position a page holds, the more likely it is to receive a greater share of click-throughs, as users tend to select from the top results. A webpage’s position is influenced by various factors, including the relevance and quality of its content, the strength of its backlink profile, and its overall search engine optimization.