Blog Posts

Driving conversions is the ultimate goal of every marketing strategy. Compelling Bottom of Funnel (BoFu) content can help you reach that goal much faster, giving your marketing efforts a notable boost. Out of the three ToFu, MoFu, and BoFu, the last one has the most direct impact on your business’s sales and revenue. It plays […]

It’s difficult to point to the most important part of the sales funnel, but MoFu is undeniably where a lot of content marketing magic happens. In the Middle of the Funnel stage, you nurture your relationship with your potential customers further and nudge them closer to becoming prospects. You convert interest into intent by suggesting […]

Software-as-a-service is unarguably a core business model in modern IT, both in B2B and B2C scenarios. Yet, a good offer is not everything that makes a successful SaaS. Quite the opposite – this is where your marketing strategies come to the forefront. You need to find ways to increase interest in your brand and products. […]

Google has done it again! – that’s something you probably hear with every major Google update (and sometimes also with minor ones). This time, however, it is a bit different. With the March 2024 core update, What does it mean? We would love to say that this is just about updated spam policies, so your […]

ToFu content is crucial for developing brand image and attracting potential customers. But how to create it? We know how!

We switched to NeuronWriter over a year ago, and we haven’t looked back since. It is our go-to tool for everything related to content – read our review to see why!

Imagine your typical potential customer. You probably already know what they look like and how they might behave – but do you know how they think throughout their buying journey? Although our current technology cannot directly read customers’ minds, we can analyze the data we have and break down the phases they navigate through as […]

Link building often represents the most challenging aspect of an SEO strategy for a software house, not solely due to the extensive effort it demands. The process demands a great deal of coordination across various channels, which can significantly strain your resources. Because of that, it’s quite easy to overlook certain aspects and make – […]

Infographics help to break down complicated concepts into an easily digestible format. Instead of writing long definitions, you put the gist in a form that is easy to understand, save, and share. This is why they can be highly effective in software house link building. If your infographics are done correctly, people are more likely […]

Welcome to your step-by-step guide for making money from your blog in 2024! This guide is here to help you explore the latest methods of earning from your blog. With just one read, you’ll be on your way to turning your blogging into a source of passive income. We cover everything from how to use […]

Getting top-notch links can sometimes feel like a constant battle. When your competitors are using every trick in the book to outrank you in search engine results, the cost of successful link building campaigns can quickly add up. You might be asking yourself: Why all these costs? Why can’t link building be cheap? Well, the […]

In the world of digital marketing, search engine optimization (SEO) is paramount for ensuring that your website gets noticed by search engines and ranks high in search results. High ranking means high traffic, and this results in a higher chance of meeting your website’s goals. But working on SEO with just one or two apps […]

If you’ve run your online business for some time, you may have already received a few backlink offers – with prices going as low as a few dollars per link. They all sound like a good deal, right? You enter such a link scheme and rank higher in a matter of months or even weeks. […]

Unraveling the inner workings of the human mind is an exciting endeavor in and of itself, but it also serves a practical purpose. Sound knowledge of cognitive biases and principles is a valuable tool you can use to make your marketing efforts more effective. Although search engine optimization (SEO), as the name suggests, focuses on […]

E-E-A-T is a term used in the SEO world to refer to Experience, Expertise, Authoritativeness, and Trustworthiness. Those four terms are key to creating quality content – but what do they stand for?

Though Google is the undisputed king of all search engines, it doesn’t mean it’s your only option. Far from that – there are a number of other modern search engines available to users that offer different features, different search results, and different user experiences. If you’re not happy with Google, or you’re just curious about […]