Blog Posts

As a new or aspiring e-commerce owner, you’re on the brink of entering a vast digital marketplace filled with opportunities. That’s especially true if you’re looking to break into the UK e-commerce scene — it’s bustling, competitive, and ripe for the taking. But before you dive in headfirst, you must equip yourself with the necessary […]

Is your company making the most of the opportunities in the Polish market, and are you ready to find a new destination to expand your business overseas? Do you already know which country you want to target next? If your answer to either of these questions is yes, then you’ve come to the right place. […]

Churning out high volumes of content is a good way to bring more traffic to your website. It can also be a one-way ticket to internet limbo if you’re not careful. Since the release of ChatGPT, generating content has become virtually effortless. You feed it instructions, hit submit, and wait for the magic to happen. […]

Planning to enter the US market? Don’t forget that content marketing is the key to success. Developing an effective content marketing strategy is a huge opportunity for brands to stand out and attract more customers. But remember: translating content is not enough to establish a successful presence in the United States. You need to understand […]

The big advantage of operating in the United States is its friendly business environment. However, a heavily diversified market and immense competition make the US potentially challenging for companies that want to start selling there. Let’s look at a few regulations, consumer preferences, and trends shaping the US market. 1. No VAT, but Sales Tax […]

Although the modern world presents us with many challenges, reaching international markets has never been easier. However, with this good news also comes a less optimistic aspect: communicating effectively with foreign audiences involves much more than simply translating your content into another language. When we talk about UK users, we have to take into account […]

Germany has one of the largest economies in the world, a profitable e-commerce market, and it borders Poland. Sounds like an excellent destination for foreign expansion! Nevertheless, before you set out to conquer one of the world’s largest economies, it’s worth getting to know the country better. Here’s what characterises the German market. 1. Registering […]

Are you considering expanding to the UK market? Positioning your website in the UK is an excellent direction, and SEO is one of several areas worth focusing on. Differences in consumer behaviors and expectations affect both the preparation of marketing strategies and business decisions, e.g., choosing a carrier that will deliver orders quickly. To help […]

SEO for Paws is more than a conference where you can listen to John Mueller, a search advocate for Google. It’s also an opportunity to do something good for animals and support small private shelters in Ukraine that are barely making ends meet. The mastermind behind the project is Anton Shulke, or rather… his cat. […]

The web is currently flooded with AI assistants, chatbots, and content generators that promise to make our lives easier. Unfortunately, as is usually the case, the marketing of these products doesn’t really match the reality. Instead of interacting with helpful artificial intelligence that takes care of all our needs, we’re left frustrated, dealing with software […]

Launching offerings in foreign markets without investing in international SEO might be tempting. However, cutting corners in such a way can come back to bite you. Why isn’t it a worthwhile strategy? In short, it fails to adapt the content to the needs of your target audience. Increasing search engine visibility is necessary for building […]

Link building is one of the core SEO tactics. With appropriate outreach and relationship building, you can grow your website’s authority to a decent level in a matter of a few months. However, building links manually takes a lot of time and effort. After all, you must convince other site owners that your content is […]

This post is to give you “Uncle Rad’s” software engineering perspective on the data leak. I’m looking at what it is and what it isn’t and providing some context into how I see it.

If there’s one thing to be sure about in the digital marketing world, it’s that you need to keep developing in order to stay afloat. The way you approach it determines your success, sustainability, and relevance in the market. To make matters simpler, we decided to follow the PDCA framework. It is not just a […]

Driving conversions is the ultimate goal of every marketing strategy. Compelling Bottom of Funnel (BoFu) content can help you reach that goal much faster, giving your marketing efforts a notable boost. Out of the three ToFu, MoFu, and BoFu, the last one has the most direct impact on your business’s sales and revenue. It plays […]

It’s difficult to point to the most important part of the sales funnel, but MoFu is undeniably where a lot of content marketing magic happens. In the Middle of the Funnel stage, you nurture your relationship with your potential customers further and nudge them closer to becoming prospects. You convert interest into intent by suggesting […]