Position Tracking refers to the process of monitoring a website’s rankings for specific keywords within search engine results pages (SERPs). This tracking encompasses both organic and paid search listings and is instrumental in gauging the visibility of a domain on search engines. Position Tracking takes into account the search volume of the tracked keywords within a specific locale, and uses this data alongside the domain’s ranking positions to estimate potential traffic. The estimated traffic metric is an approximation of the daily number of visits a website might receive based on its keyword rankings and the associated search volumes. By analyzing these metrics, Position Tracking helps in understanding the effectiveness of SEO and PPC campaigns and in making informed decisions to optimize online presence.
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