Permission marketing

Permission Marketing refers to an approach where businesses seek the consent of consumers before sending them promotional messages or advertising content. This strategy focuses on building a relationship with potential customers by respecting their preferences and privacy, thus creating a more receptive audience. Unlike traditional interruptive advertising, permission marketing involves communicating with individuals who have explicitly shown interest in the brand or its offerings, leading to higher engagement and conversion rates. It is a cornerstone of inbound marketing, emphasizing the importance of providing value and earning attention rather than demanding it.