Paid Search

Paid Search is a digital marketing strategy where advertisers pay a fee to have their advertisements displayed on search engine results pages (SERPs). These ads typically appear above or beside the organic search results, offering prominent visibility to potential customers. The most common pricing model for paid search advertising is pay-per-click (PPC), where the advertiser is charged only when a user clicks on their ad. This approach allows for targeted advertising, as campaigns can be customized based on keywords, audience demographics, and other relevant factors to reach specific groups of users actively searching for related products or services.