Categories: O, SEO Glossary

Outreach refers to the strategic process of initiating contact with website owners, bloggers, and influencers to gain high-quality backlinks to your website. This practice involves identifying potential link-building opportunities, crafting personalized communication, and establishing relationships with the aim of enhancing your site’s visibility and authority within search engine rankings. Effective outreach is a cornerstone of off-page SEO strategies and contributes significantly to a website’s overall search engine optimization efforts.