Outbound marketing

Categories: O, SEO Glossary

Outbound Marketing refers to a traditional form of marketing, often characterized as interruptive, where a company initiates the conversation and sends its message out to an audience. This strategy is geared towards casting a wide net in the pursuit of converting recipients into customers. Common tactics employed in outbound marketing include television and radio commercials, online banner ads, and direct mail campaigns. Unlike inbound marketing, which relies on attracting customers through content and interactions that are relevant and helpful, outbound marketing typically involves pushing messages to individuals who may not have expressed a prior interest in the product or service offered.