Organic Search Results

Organic Search Results refer to the listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. These results are not paid for and are determined by the search engine’s algorithms, which take into account factors such as the content’s quality, user engagement, and the website’s credibility. The main objective of Search Engine Optimization (SEO) is to improve a website’s position within these organic search results, thereby increasing visibility and the potential for web traffic without incurring direct costs for placement.