Open Graph

Categories: O, SEO Glossary

Open Graph is a markup protocol that enhances the metadata of a webpage, allowing its content to be presented as a “rich object” when shared across social media platforms. This technology ensures that when links from your website—such as those containing videos, images, or audio files—are shared, they are displayed attractively with a preview in social media feeds, like timelines or news sections. Open Graph can significantly improve the visibility and engagement of your content on social networks by providing a more compelling and descriptive share preview.