Organic Search

Organic Search is the term used to describe the naturally occurring results on search engine pages, which appear due to their relevance to the search terms, as opposed to being advertisements. These results are determined by the search engine’s complex algorithms, which take into account a multitude of factors including the content’s relevance to the search query, the quality and originality of the content, and the overall trustworthiness and authority of the website. Organic search is a critical component of search engine optimization (SEO), as it enables websites to gain visibility without the need for paid advertising.