Opt-in

An Opt-in refers to a voluntary action taken by a user to express their consent to receive marketing communications, such as newsletters, email updates, or promotional offers. Unlike passive subscription methods, an opt-in requires a deliberate choice by the user, often through the input of their email address or selecting a checkbox, to sign up and grant permission to be contacted. This approach not only respects user privacy but also ensures that the marketing efforts are targeted towards an audience with a genuine interest in the brand’s offerings.