A Content Cluster is a method of organizing related content on a website to improve SEO and user experience. In this strategy, a single pillar post offers broad overviews of a particular topic, and several related but more detailed cluster posts link back to it. These separate (but related) posts revolve around the pillar content, forming a topical cluster.
This approach not only offers users a comprehensive resource on a particular topic but also helps search engines understand your content’s context and relationship. This understanding can lead to better search visibility and improved website rankings under that specific topic.
Additionally, by linking related articles together, you can also increase user engagement and dwell time, both critical factors for SEO.