Clickstream Data

Categories: C, SEO Glossary

Clickstream Data refers to the detailed record of a user’s online browsing activity. This encompasses the sequence of clicks a user makes as they navigate from one web page to another across the vast expanse of the World Wide Web. By analyzing this data, we can gain insights into user behavior, preferences, and patterns, which in turn can inform strategies to optimize website design, improve user experience, and enhance the effectiveness of online marketing campaigns.