Click Bait

Categories: C, SEO Glossary

Click Bait is a term used to describe content that features eye-catching and provocative headlines or thumbnails with the primary intent to entice users into clicking on a link. While these headlines are often sensational or exaggerated, the actual content may not fulfill the expectations set by the title, often being of lower quality or relevance. The motivation behind using click bait is usually to increase web traffic and, as a result, generate higher advertising revenue. However, it can lead to user frustration due to the mismatch between the promised and delivered content.