Click Potential

Categories: C, SEO Glossary

Click Potential is a metric that evaluates the likelihood of a user clicking through to your website when your search result appears in the premier position on a Search Engine Results Page (SERP). This potential is influenced by the existence of SERP Features, such as rich snippets, knowledge panels, or other elements, which can detract from the visibility and attractiveness of organic search results, thereby affecting the number of clicks your website may receive.