Cloaking

Cloaking refers to a deceptive technique where a website presents different content or URLs to search engines than it does to human visitors. This strategy is often used to manipulate search engine rankings by showing content that appears to be relevant and of high quality to search engine algorithms, while actual visitors are presented with a page that is significantly different, often filled with affiliate ads or other unrelated material. Cloaking is considered a violation of search engine guidelines and can result in penalties to the offending site.