Click-through rate (CTR)

Categories: C, SEO Glossary

Click-through Rate (CTR) is a key performance indicator that quantifies the ratio of clicks to impressions for a given hyperlink or digital advertisement. It is expressed as a percentage and serves as a measure of the effectiveness of online content in capturing user engagement. A higher CTR indicates that the content is resonating well with the audience, prompting a greater number of viewers to take the action of clicking through to the linked page or resource. This metric is crucial for assessing the success of online advertising campaigns and the appeal of website links within search engine results or on web pages.