Citation

In the realm of SEO, a citation refers to the online presence of a business’s key contact details, specifically its name, address, and phone number (NAP). These citations commonly appear on various web pages, including online directories and social media platforms. By ensuring that a business’s NAP is consistently and accurately listed across the web, citations play a crucial role in enhancing the visibility of a business in local search engine results, thereby aiding in the optimization of local SEO.