A Cookie is a small piece of data stored on a user’s web browser when they visit a website. Its primary function is to keep track of the user’s activity for various purposes, such as:
- Enhancing user experience by remembering preferences and login information,
- Monitoring and analyzing web traffic to optimize website performance,
- Tracking conversions to measure the effectiveness of online advertising,
- Implementing remarketing strategies by targeting advertisements to users who have previously visited the site.
These digital markers serve as a tool for websites to deliver a more personalized and efficient online experience.