Categories: C, SEO Glossary

Crawling refers to the automated procedure where search engine algorithms navigate the internet in a methodical manner to gather data from websites. This essential process involves analyzing the content, structure, and metadata of web pages. The information collected through crawling is then used to update and organize the search engine’s index. This comprehensive index is crucial for determining the relevance and authority of web pages, which ultimately influences their positioning on the Search Engine Results Pages (SERPs).