Cost per thousand (CPM)

Categories: C, SEO Glossary

Cost per thousand (CPM) is a pricing model used in advertising to denote the cost of displaying an ad to a thousand viewers. It serves as a benchmark to evaluate the cost-effectiveness and profitability of an online advertising campaign. The “M” in CPM stands for “mille,” the Latin term for one thousand, indicating the cost per thousand impressions. This metric is crucial for advertisers to understand the financial investment required to reach a large audience and is often utilized to compare the relative efficiency of different advertising platforms and campaigns.