Categories: C, SEO Glossary

A crawler, also known as a bot or spider, is an automated software program that navigates the web to perform specific tasks. In the context of search engines, crawlers are deployed to systematically browse content across the internet to index new and updated web pages. This process is fundamental to search engine optimization (SEO) as it allows web pages to be discovered and ranked in search results. Ensuring that a website’s content is accessible and easily interpreted by these crawlers can significantly enhance its online visibility.

While crawlers are instrumental for search engines, they can also be used for less benevolent purposes. For instance, some crawlers are programmed to extract or “scrape” content from websites without permission, often for the purpose of content plagiarism or to support spamming activities. It is important for website owners to monitor and manage crawler access to their sites, to both facilitate legitimate indexing and protect against unauthorized data harvesting.