Conversion rate optimization (CRO)

Categories: C, SEO Glossary

Conversion Rate Optimization (CRO) refers to the systematic process of enhancing a website to boost the percentage of visitors who take the desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. This involves a blend of analytics and user feedback to identify barriers to conversion, followed by the development and testing of potential solutions to overcome these obstacles, ultimately aiming to increase the efficacy of the site in achieving its business objectives.