Content Writing is the process of planning, writing, and editing web content, typically for digital marketing purposes. This can include articles, blog posts, scripts for videos and podcasts, as well as content specific to platforms, such as tweets on Twitter or text posts on Reddit.
In SEO, high-quality content is crucial. It’s a key driver of search engine rankings and can generate high levels of organic traffic when correctly optimized. This includes using relevant keywords, creating engaging and valuable content, and meeting the search intent of users.
Very often, it goes beyond just writing the content – it also includes ways to enrich the content with multimedia elements such as images, videos, infographics, etc.