Cost %

Cost % is a metric utilized in SEO analysis that signifies the proportion of total traffic cost attributed to a specific keyword. This percentage is calculated by considering the cost associated with the organic and advertising positions of a keyword. When observing a domain’s keyword rankings, Cost % is displayed alongside each keyword, indicating its individual contribution to the domain’s overall traffic cost. This metric is pivotal for understanding the financial impact of keywords and optimizing budget allocation for SEO and advertising efforts.