Cross Group Negatives

Categories: C, SEO Glossary

Cross Group Negatives refer to a strategic approach within pay-per-click (PPC) advertising campaigns, specifically designed to enhance their efficiency. This method involves taking the keywords from one ad group and adding them as negative keywords to another ad group within the same campaign. The purpose of this technique is to prevent overlapping and competition between ads in different ad groups, which can lead to a detrimental effect on both the click-through rate (CTR) and the quality score of the ads. By ensuring that each ad group targets a distinct set of keywords, Cross Group Negatives help in maintaining the relevance and effectiveness of the ad placements, ultimately optimizing the performance of the campaign.