Contextual Advertising refers to a targeted advertising approach where ads are displayed on a website or platform in alignment with the content’s subject matter. This method ensures that the advertisements presented are pertinent to the page’s content, thereby increasing the likelihood that they will resonate with the viewer’s current interests. This technique enhances user experience by providing relevant ad suggestions and improves the chances of ad engagement and conversion.
Contextual advertising
Categories: C, SEO Glossary
Other Glossary Terms
- Comment Spam
- Common Keywords
- Competitors in Google Ads
- Competitors in Organic Search
- Conceptual searching
- Content
- Content Cluster
- Content Management System (CMS)
- Content Marketing
- Content Writing
- Contextual advertising
- Conversion
- Conversion Rate
- Conversion rate optimization (CRO)
- Cookie
- Core Update
- Core Web Vitals
- Cost %
- Cost per action (CPA)
- Cost per click (CPC)
- Cost per thousand (CPM)