Conversion

Conversion refers to the successful completion of a specific action on a website that aligns with the site’s objectives. This action could be a range of activities that signify user engagement or commitment, such as making a purchase, filling out a contact form, subscribing to a newsletter, or downloading a resource. To gauge the effectiveness of a website and its content, conversions can be meticulously defined, monitored, and analyzed. By tracking conversions, businesses can understand user behavior, measure the return on investment for marketing efforts, and identify opportunities for optimization to enhance overall performance.