What else is worth knowing about the Norwegian market?
Norway is a market that requires a local approach – both in terms of language, laws and consumer expectations. Success in Norwegian SEO requires, among other things, optimization of the site, knowledge of preferred payment methods, and adaptation of content to culture and seasonality. With the support of a local expert and transparent communication, we effectively increase the visibility of brands in Norway.
Currency
Norway’s currency is the Norwegian krone, denoted by the international abbreviation NOK.
Law and taxes
Foreign companies that do business in Norway have registration obligations. First of all, they must register as a foreign company in Norway and have a Norwegian organization number.
VAT rates in Norway:
- 25% – standard,
- 15% – food and beverage items,
- 12% – for passenger transportation, lodging, public broadcasting, cinema tickets, sports events, among others.
E-commerce market
What is worth knowing about Norwegian consumers?
- They expect innovation in e-commerce, e.g. half of Generation X consumers would expect seamless payments, and 34% of Millenials (Generation Y) would like to, try augmented and virtual reality (AR/VR) in an online store.
- Most believe that labeling in the form of symbols helps them make better food choices.
Which marketplace to sell on in Norway? The ranking of the top 5 marketplace sites (July 2024, Similarweb) includes platforms such as:
1. ago.com
2. clasohlson.com
3. amazon.com
4. aliexpress.com
5. ebay.com.
The technologies that most often support e-commerce sites in Norway are Wix Stores, Shopify, Squarespace. Their market share is as follows (May 2024):
- Wix Stores 23%
- Shopify 21%
- Squarespace 19%.
Forms of payment
What payment methods are worth putting on a sales page in Norway to avoid missing the chance of conversion? Certainly payment by card. VISA and Mastercard are options available on most online stores. Others include Klarna and Vipps electronic wallet.
Mobile devices
Optimization for mobile devices is an area that cannot be missing from SEO efforts. The share of mobile devices in Norway’s web traffic is growing rapidly – up nearly 26% year on year. These devices account for almost 56% of web traffic.
Delivery
The dominant company handling shipping in the Norwegian e-commerce market is Bring (47.6%). Posten and PostNord also have a sizable market share (38 and 36%). Other suppliers include Helthjem and Porter Buddy.
Website positioning in Norway
Search Engines
Web positioning in Norway is an effective way to reach customers who start their research with Google. For more than half of Internet users in Norway, search engines are the main place to look for information about brands. Product and brand websites are the source of information for a third of users (Digital 2024: Norway, datareportal.com)
Another argument in favor of increasing online visibility in the Norwegian market is the results of a 2024 Statista survey, according to which nearly 60% of consumers start a major purchase by doing some research online.
The most popular search engine in Norway is Google with 93% of the market share. The remaining 7% belongs primarily to Bing (4.4%) and Yahoo!, DuckDuckGo,Yandex and Ecosia.
Marketplace SEO
Optimizing listings and product pages on Norway’s popular marketplace platforms , such as Temu and Amazon, improves visibility in internal search results.
We will identify relevant keywords and phrases that will increase the chances of customers finding your offer. Word selection is part of the optimization process. Equally important are attractive and concise product descriptions, high-quality images and appropriate titles.
SEO optimization in Norway
SEO audit and strategy
We use tools such as SEMrush, Ahrefs, PageSpeed Insights to analyze the site’s health, content, key phrases and link profile.
With solid and proven data, we can prepare an initial SEO strategy. What is included in it? We’ll take you through your site’s current situation and SEO analysis, which includes an evaluation of: headings, meta titles and descriptions, content and keywords, links, site performance, among others.
Choosing a domain extension
A .no domain will increase the credibility of your site in the eyes of Norwegian consumers. Most of them prefer to shop from companies with a Norwegian domain name.
A .no domain can only be registered by a company that is listed in the Central Register of Coordinating Legal Entities (Enhetsregisteret). The company is required to conduct actual business and/or operate in accordance with the data in the Registry. In addition, it must have a mailing address in Norway.
Competitor analysis
We will conduct an SEO analysis of your competitors in Norway. We will identify the strengths and weaknesses of their SEO strategies. We will use this information to build your company’s position in this market. We will take into account its specifics, consumer needs and industry trends.
Language and content
Content location
Content localization is the process of adapting content (texts, graphics, video) to specific market requirements. It is much more than translation, as it takes into account cultural context, social and legal aspects.
By using content localization in Norway, you are assured that the message will be consistent with the global brand image and message.
What does it look like in practice? In the case of the online store, the offer is adapted to local holidays (such as Grunnlovsdagen, or Constitution Day) and seasonal trends. In Norway, it is also necessary to change the currency. In addition, content is adapted to Norwegian values such as, for example, work-life balance.
Keyword research
Keyword research is the foundation of SEO strategy. It enables targeted optimization efforts and a focus on phrases that best meet business objectives.
Through keyword research, we will learn the words and phrases with the greatest potential to attract traffic to the website.
Competitor analysis
Using tools such as Ahrefs and SEMrush, we will check the keywords that competitors are positioning for and how those phrases are affecting their traffic.
Key phrases related to the region
The goal of optimizing for local key phrases is to improve a company’s visibility in a particular region. Phrases are naturally incorporated into content, titles and descriptions on the site. Identifying local keywords becomes the basis for content about local events.
Link building in Norway
Link building is another important stage of successful SEO in Norway, right after keyword research and local competition analysis.
As part of comprehensive link building:
- We conduct an audit of current links so that you can exclude broken links or those from low authority sites.
- We perform a competitor backlink analysis to get a better idea of the target audience that local businesses are reaching.
- We acquire backlinks from valuable sources, thematically matched.
Why should you do SEO in Norway with us?
We are a Polish SEO agency that operates exclusively internationally.
Here are some reasons why you should take advantage of our experience in foreign markets.
Only tailored services
With us, there is no room for ready-made templates. Each solution is tailored to your current need to support the growth of your business in Norway.
Local expert
Despite our several years of experience in international SEO, we know how important it is to understand local specifics. That’s why we work with a Norwegian expert who monitors current changes and trends.
Direct communication
We value direct and effective communication. Your inquiries and needs will be immediately routed to our SEO project management specialist.
Transparency
We offer full insight into the positioning process and access to real-time results. You can monitor the progress and effects of our efforts on an ongoing basis.
