What else is worth knowing about the United States?
Investing in website optimization and online marketing is a strategic move that can significantly increase your online visibility, attract potential customers and build a solid online reputation. Check out what you should know about the United States before starting your business efforts.
American system of measurements
Most countries around the world use the metric system, but the United States has a system based on the imperial system – the American customary system of measurements.
Currency
The U.S. dollar (USD) is one of the world’s most important currencies. It serves as the main reserve and dominant currency in international trade transactions.
Law and taxes
In the US legal and tax system, there are federal taxes, as well as state and local taxes. There is no VAT in the US, but there is a sales and use tax at the state level.
Federal taxes such as excise and income tax, CIT and PIT, apply to the same extent in all states. State taxes levied by local governments are similarly to federal ones concerning income tax, excise tax, PIT and CIT, but also turnover tax and property tax (source: Polish Investment and Trade Agency S.A.).
Forms of payment
The 2023 e-commerce payments report. PPR reads that in the US, the most popular forms of payment are:
- Card (50%)
- Digital wallets (32%)
- Bank transfers (9%)
Social media shopping
The US is the third country in the world with the largest number of social media users. Residents of this country are most likely to buy through Facebook. To a lesser extent, they use Instagram and YouTube for this purpose.
A large proportion of U.S. Internet users get their product knowledge from both search engines and social media platforms. According to the U.S. Consumer Trends Report from HubSpot, it is still search engines (86%) that are the most effective way for consumers to get answers. To a lesser (though significant) extent, it is social media (53%).
E-commerce delivery
American consumers expect fast delivery, especially of food products. Quick Commerce (fast commerce) is an extremely growing segment of e-commerce. It is served by companies such as Instacart, Uber Eat and Gopuff.
How to improve website positioning in USA?
The size of the US market is both an opportunity and a threat. The opportunity is unlimited possibilities. The threat is endless competition. Therefore, it is important to prepare a proper market intelligence and estimate the company’s capabilities. Underestimating against the competition is one of the most common mistakes when expanding into the United States.
The United States ranks 3rd in the world in terms of the number of Internet users (322 million in February 2025). They are overtaken only by China and India. Is SEO on Google the only way to build a presence in organic results and traffic to a website or online store?
Yes, the first place in the search engine market belongs to Google with a share of 87.3% in February 2025. However, Microsoft’s search engine is still popular among US residents – Bing has 7.4% of the market.
What does website optimization in USA include?
SEO audit and strategy
Positioning in the United States will begin with SEO audit of your website. We will analyze your site’s loading speed, URL structure, metatags, keywords, link profile, content quality and other relevant aspects. The first month of cooperation ends with the creation of a comprehensive plan, or search engine marketing strategy.
Domain extension
The most recognizable extension is .com, but consider the .us extension, which will emphasize the local nature of your business.
Hreflang tags
With hreflang tags, Google and other search engines will show users from different regions the appropriate language version of the domain. For example, if your site has English versions for users in the US and the UK, implementing hreflang tags will help search engines understand which version to show to US users and which to show to UK users.
Content marketing
The majority of users in the U.S. speak English, so it makes sense for the site to be optimized for that language first and foremost.
Due to the multicultural nature of the United States, it may also make sense to include a content marketing strategy other languages, such as Spanish, Chinese, Tagalog (a variety of Filipino) or Vietnamese.
Inadequate understanding of U.S. words and keyword phrases can limit the reach of SEO and positioning. E.g., keywords in New York may differ from those in Texas in terms of language, style and message. Therefore, we will focus on keyword selection, taking into account local phrases and industry specifics.
How to do competition analysis in USA?
In a diverse and dynamic market like the United States, competitive analysis allows:
- Precise mapping of the competitive landscape, i.e. identifying direct competitors.
- Identify untapped niches and needs that your brand can fill.
- Analysis of keywords Used by market leaders.
Keywords related to location
A company offering products and services to the U.S. market must consider localizing keywords for languages other than English as well. For Spanish-speaking users in regions with large Hispanic populations, local phrases such as restaurantes mexicanos cerca de mi can be relevant.
Semantic analysis
We offer SEO that goes beyond basic keyword matching to make your website more responsive.
Semantic analysis in SEO helps create more relevant and valuable content. It includes synonyms and related phrases, search intent analysis and NLP to better understand the linguistic and contextual nuances of queries.
What does effective link building in USA include?
Our link building uses an outreach strategy, which is based on building a site’s authority by establishing relationships with owners of valuable domains. We ensure the longevity and quality of the acquired links for a minimum of 12 months (with a full guarantee). With our proprietary Sniper Method™ methodology, we create a personalized Link Requirement Plan based on an in-depth analysis of your link profile and competitors’ activities.
Why should you do SEO in the US with us?
With many years of presence in the U.S. market and working with companies from different corners of the U.S., we will create a tailored strategy for you.
- The offer we will prepare for you will include only those services that will solve the problems and address the needs of your business. We will propose only what will contribute to the development of your business in the US.
- We have specialized in SEO in the US market for more than a dozen years. In addition, we work with a local expert who continuously monitors changes and trends in the US.
- Your questions will be directly addressed to a specialist. Each of our experts manages projects independently, without involving intermediaries.
- The entire SEO process and all activities are transparent. You can monitor them at any time.
Plan your global expansion with us and reach local customers with your website’s high rankings.
