International SEO — Your global expansion

We build international sales through Google and ChatGPT 🌍

We help companies enter new markets and build visibility that turns into sales. We'll help your brand appear in Google, local search engines, and answers from ChatGPT or Perplexity.

Markets

Choose your market

We have documented results in 25 markets. Haven't found your market below? Get in touch — we'll build a dedicated strategy for you.

Google dominates, but Bing and Copilot carry real weight thanks to Windows/Edge defaults. The most competitive and most expensive market on this list.

Search engines: Google + Bing The largest e-commerce market in the world
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Google holds over 90% share. Consumers expect full transparency on pricing and returns — it directly affects content and trust (E-E-A-T).

Search engines: Google One of the most mature e-commerce markets in Europe
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Google dominates, but shoppers rely heavily on price comparison sites (Idealo, Check24) and care about GDPR — privacy gaps cost you conversions.

Search engines: Google The largest e-commerce market in Europe
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Estonia is the technological leader of the Baltic region with advanced technologies in e-government.

Search engines: Google A digital leader in the Baltic region
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Google dominates. Allegro shapes shopping expectations even outside the marketplace itself.

Search engines: Google Growing purchasing power, a mature market
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Google dominates. Tone of voice matters more here than elsewhere, and local business directories still carry real link value.

Search engines: Google One of the largest economies in the EU
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Norway is all about an advanced approach to technology, focus on quality, and delivering high standards of service.

Search engines: Google A mature market with high purchasing power
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Very advanced public e-services and high trust in online shopping make conversion easier with solid SEO in place.

Search engines: Google One of the most digital markets in Europe
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Google dominates. Less competition than the UK, and cultural proximity makes content adaptation easier.

Search engines: Google An English-speaking gateway to the EU post-Brexit
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Seznam.cz still holds a real share alongside Google and needs separate optimization. Heureka.cz, the comparison engine, is a key channel.

Search engines: Google + Seznam The second-largest B2C market in Central Europe
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Google dominates and shopping is heavily mobile-first. Amazon.es sets the bar for expectations, and local reviews carry real weight.

Search engines: Google The fourth-largest e-commerce market in the EU
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Tired of competing in the oversaturated markets of Western Europe? Slovakia may be the perfect market to target.

Search engines: Google A nearby Central European market with growing e-commerce
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A near-cashless, mobile-first market. Price comparison sites and brand trust matter more than price alone.

Search engines: Google Digitization leader in Scandinavia
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Google dominates and shopping is mobile-first. Reviews and social proof matter more here than in other markets.

Search engines: Google Fast-growing, heavily mobile e-commerce market
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It's the land of sunflower fields with rich cultural heritage and untapped digital potential.

Search engines: Google A large market with untapped digital potential
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Austria offers a stable market with the world's highest GDP per capita in 2023.

Search engines: Google A stable and affluent German-speaking market
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Romania has emerged as one of Eastern Europe's most promising markets, taking advantage of the benefits of EU membership, rapid economic growth, and increasing digitization.

Search engines: Google A fast-growing European e-commerce market
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With a world-class technology infrastructure and one of the most connected populations in Europe, the Finnish market rewards companies that invest in thoughtful search engine optimization.

Search engines: Google A technologically advanced Nordic market
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Google dominates. A bilingual market — Quebec needs a full French version, not just a translation.

Search engines: Google Culturally close to the US, but a distinct search market
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It's the country with the largest number of companies in the European Union that sell online.

Search engines: Google A developed Baltic market open to online commerce
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Latvia offers a prospective Baltic market with a growing e-commerce sector.

Search engines: Google A promising Baltic market with growing e-commerce
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A multilingual market (DE/FR/IT) with very high ad costs and high expectations for content quality.

Search engines: Google The highest purchasing power in Europe
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Hungary is a developing free market economy, which creates many opportunities for new companies entering this market.

Search engines: Google A developing Central European market
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Google dominates. A reversed shopping season (peak in December) and higher logistics costs shape content strategy.

Search engines: Google High e-commerce penetration, less competition than the US/UK
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One of the highest internet penetration rates in Europe. Marketplaces (Bol.com, Marktplaats) force a strong content strategy beyond them.

Search engines: Google Very mature, competitive e-commerce
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We couldn't find that market on the list. That doesn't mean we don't work there — get in touch and we'll build a dedicated strategy.

SEO + GEO

Visibility that works in Google and AI

More and more customers ask ChatGPT or Perplexity before they ever open Google. International SEO today means more than hreflang and links — it also means whether AI crawlers can even see your content.

Language & localization

French users search for "agence SEO", not "SEO agence". Content needs to be written from scratch for local search habits, not translated.

Local search engines & AI

Seznam matters in the Czech Republic, Bing and Copilot in the US. We also check whether AI crawlers (GPTBot, ClaudeBot, Google-Extended) can even access your content — a robots.txt block is a common, invisible mistake.

Links from local sources

International link building needs a different approach than a local one — prepare for a higher quality bar and very different pricing. A link on a German industry site can cost several times more than one on a Polish blog.

Technical structure

ccTLD, subdomain, or subdirectory — this choice shapes SEO for years. On top of that, you need correct hreflang, because without it Google just guesses which version to show.

Global SEO? International SEO? We explain the difference.

How we start

The Discovery process

Before we recommend any action, we run a full analytical process. We follow a tried-and-tested approach rooted in data analysis and years of experience.

01
Technical SEO & GEO audit

Indexation, canonicals, hreflang, Core Web Vitals, and content accessibility for AI crawlers.

02
Keyword research

Search volumes in the local language, TOP10 competitor analysis, queries and citations in ChatGPT/Perplexity.

03
Content analysis & plan

Topical gaps versus local competitors and a concrete plan for articles and landing pages.

04
Link profile & link plan

Competitor link analysis in your market and a plan to acquire links from local, high-value sources.

05
Strategy & consultation

Priorities, timeline, and at least one call with a specialist who will walk you through the findings.

The whole process takes 10–15 working days and ends with a concrete action plan — not generalities.

What you get at the end

A written report and a prioritized action plan — technical fixes, keywords, content, and links, ranked by impact. From there, you can run it yourself or have us implement it for you. No obligation either way.

Want to know more?

Get in touch — a few fields, no obligation.

    Case studies

    Results, not promises

    Real Google Search Console data from clients who expanded into new markets.

    Germany · Furniture
    +103%
    impressions
    +18%
    visits

    Expanded structure with ~700 subcategories, 245k words of AI-optimized content, link building in DE.

    graingold.de
    Hungary · Motorcycle parts
    +880%
    impressions
    +443%
    visits

    Pre-season link building strategy ahead of motorcycle season.

    gmoto.hu
    USA · F1 & rally apparel
    +209%
    impressions
    +187%
    visits

    New categorization, AI description automation, lifestyle blog.

    topracingshop.com
    Czech Republic · Motorcycle parts
    +97%
    impressions
    +60%
    visits

    Competitor link profile analysis and seasonal link building.

    gmoto.cz
    USA · Porcelain
    +327%
    impressions
    +144%
    visits

    Full technical audit, English version launch, and correct hreflang.

    zakladyboleslawiec.com
    UK / FR / ES / DE · Garden sails
    +112%
    impressions
    +84%
    visits

    Separate international domain, hreflang, and local link building across 4 markets.

    shade4you.eu

    When international expansion is worth it?

    You've hit a growth ceiling at home and are looking for a new scaling channel.
    Your product isn't tied to local regulations, culture, or logistics.
    You're ready for 3–6 months of hard work before you see the first results.
    You have (or can provide) customer service in the new market's language.

    3 mistakes we see most often

    Hreflang errors
    Wrong language codes (en instead of en-GB) or implementation on only part of the site.
    Optimizing only for Google
    Seznam matters in the Czech Republic, Naver in Korea, and Bing still holds ground in many countries. Visibility is built across multiple channels. At NON.agency, we don't ignore any of them.
    Copy-pasting the home-market budget
    A link or piece of content in Germany or the US can cost several times more than at home.

    What clients think of us after we helped them expand

    "They understand the specifics of international SEO — from structure to AI search — and combine it into one coherent growth system."
    Tomasz Paprzycki
    · shade4you.eu
    "It's not just about buying links — together we set a separate plan for each market: CZ, HU, SK, DE, FR."
    Sławek Cebulak
    · gmoto
    "Thanks to them we launched the English version and fixed a lot of technical issues."
    Bartosz Kuczyński
    · zakladyboleslawiec.com

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