Maciej Sitarski
Business Development Manager
Business development manager. Digital marketing professional focused on building client relationships.
About NON.agency
We believe ambition should beat budget size.
NON.agency is a search team built for the AI era. We combine two decades of SEO experience with our own AI tools so an ambitious, small brand can outpace a corporation — in Google, in AI models and everywhere customers ask about products.
Why we exist
The future of commerce shouldn’t belong only to those with the deepest pockets. When search visibility concentrates among the biggest players, it stifles innovation and narrows consumer choice.
Our job is simple: give the AI “unfair advantage” to those who challenge the leaders.
We don’t stop at optimising pages. We build growth infrastructure that lets an ambitious 10-person brand genuinely outpace a 1,000-person corporation — in the era of AI-agent-driven search.
How we’re different
We scale computationally, not linearly
A traditional agency scales linearly: more people, longer audits, longer timelines — and higher prices. We scale computationally. We combine strategic expert oversight with unlimited, AI-driven execution. Our SEO also covers AI SEO (GEO), backed by our own R&D team that builds proprietary, AI-native solutions. The result: you enter a new market or win share in days, not months.
Linear vs computational
Traditional agency
NON.agency
Speed
Short, focused sprints instead of months-long audits that gather dust.
Scale
Content, links and optimisation delivered in parallel, in any language and any market.
Outcome
A Retainer + Pay-Per-Scale model — you pay for oversight and for the real scope that scales with you.
Global experience
Our path to global expansion
NON.agency was born from the need to deliver a new standard in SEO — local and international. The founders, Rafał Moszkowców Chomsky and Rad Paluszak, spent years scaling organisations in the United States, the United Kingdom and Australia.
Rad brings over 25 years on the web and has been an SEO expert since 2010, working with industry leaders (including Matt Diggity and Matthew Woodward) and is the creator of Husky Hamster. Rafał is an economist and CEO with 15 years building SEO companies, an advocate of OKRs and the PDCA approach, and host of the “Globalne Horyzonty” podcast.
Their goal was the same from day one: an agency that doesn’t just tick campaigns off, but builds real growth for companies in foreign markets. Today we support clients from Poland, the USA, the UK, Australia and a dozen-plus other markets.
🇵🇱 Poland
🇺🇸 USA
🇬🇧 UK
🇦🇺 Australia
Founders
Rafał Moszkowców Chomsky & Rad Paluszak
AI + humans
We’re AI-native — it’s our operating model. But humans set the direction.
AI scales execution — content, audits, link building — faster and cheaper than the traditional model. But the “Experience” and “Trust” in E-E-A-T can come only from humans. That’s why behind every strategy stands an expert with a name, a track record and real implementations.
You don’t have to take our word for it — the same approach shows in what we publish about search in the AI era.
See our latest research and articles
All posts →
Artificial Intelligence (AI)
Generative Engine Optimization Services: What to Look For
How do you optimize for AI search engines without wasting money on repackaged SEO checklists? You need an…
Read article →
SEO
GEO for E-Commerce: Optimizing Product Discovery in AI Search
How do you get an AI search engine to recommend your products? You stop optimizing for clicks and…
Read article →
SEO
How Does Generative Engine Optimization Work?
Classic search gives you a rank. AI answer engines give you a citation. If you build pages just…
Read article →
NON.agency
Meet the people behind NON.agency
We’ve combined diverse experience into one team — technical, content, PR and product — to deliver local and international projects effectively.
Krzysztof Dawidowicz
Senior SEO Specialist
In SEO since 2011. Managed promotion of hundreds of sites from local businesses to global corporations.
Krzysztof Kilewski
Head of Search
Head of SEO. Combines technical expertise with leadership skills and meticulous attention to detail.
Alicja Lewandowska
Administrative Coordinator
Andreea Paluszak
Head of Outreach
Outreach team leader. Combines SEO strategies with creative outreach to boost online visibility.
Delower Nayeem
Link Manager
Manages the link building process. Over 5 years of experience in the SEO industry.
Rafal Moszkowcow (Chomsky)
CEO & Co-Founder
CEO with 15 years in SEO. Drives growth through data-backed strategies.
Przemyslaw Puternicki
Senior Content Specialist
Creates content on diverse topics. Specializes in new technologies and their practical application.
Rad Paluszak
Co-Founder & CTO
25+ lat w web dev i SEO. Specjalizuje się w SEO międzynarodowym, technicznym i machine learningu.
Paula Sieracka
Brand & Communication Manager
Leads brand strategy and communication. Designs branding and inbound marketing initiatives.
Wojciech Bałucki
Web Developer
Builds websites, apps, and AI automations. Combines programming with a creative approach to technology.
Bartek Chwajoł
Web Developer
Creates and modifies websites and web applications. Implements SEO solutions and automations.
Oliwia Frąckowiak
Junior Outreach Specialist
Handles research and relationship building that supports brands' online visibility.
Damian Gębala
Web Developer
Builds websites and automations using AI. Focuses on clean code and durable technical solutions.
Want to join the team?
Careers at NON.agency
We’re looking for people who combine substance with curiosity about new technology. See our open roles.
Results, not promises
🇩🇪 Germany · Furniture
+327%
clicks
+456%
impressions
🇺🇸 USA · CBD
+1100%
traffic
+2250%
orders
🇭🇺 Hungary · Moto parts
+443%
visits
+880%
impressions
🇺🇸 USA · F1 apparel
+187%
visits
+209%
impressions
🇪🇺 PL/EN/DE/FR · Sails
+84%
visits
+112%
impressions
🇨🇿 Czechia · Moto parts
+60%
visits
+97%
impressions
★ Google 5.0
★ Clutch 4.9 (34 reviews)
🇪🇺 Made in EU
We’ve worked together on SEO for over two years — and you can really feel there are people on the other side who care. Transparency, specifics and a true partnership. NON.agency thrives in AI-driven change without losing quality or focus on the real business result.
GR
Karol Ociepa
Founder · GrainGold
Community
Let’s meet in person
“Poznańmy się” is our series of gatherings at the crossroads of business, art and marketing — no conference stiffness, just people who have something to say. On the “Globalne Horyzonty” podcast, Rafał talks to people who built businesses beyond Poland — expansion, SEO and AI, but also currency risk and working without burning out.
Event video
Poznańmy się
See what “Poznańmy się” looks like live — real conversation, no stage, no business-card networking. We bring together people from e-commerce, marketing and the creative industry who actually want to get to know each other, not just swap contacts.
Podcast
Globalne Horyzonty
Globalne Horyzonty is about what running a business outside Poland actually looks like. Expansion, SEO and AI — but also taxes, currency risk and compliance, because nobody talks about those from a stage. I sit down with people who built companies in the US, Scandinavia, China and the UK: how to enter a market, how to work with a client an ocean away, how to sell without local trust. I also ask what AI is doing to the work we do — and whether the law can keep up with it at all. Some episodes are hard strategy, others a conversation about working without burning out. Practice, not a panel.