Maciej Sitarski
Business Development Manager
Builds business relationships and helps clients choose effective digital marketing solutions. Combines sales experience with a strong understanding of online marketing.
About NON.agency
We believe ambition should beat budget size.
NON.agency is a search team built for the AI era. We combine two decades of SEO experience with our own AI tools so an ambitious, small brand can outpace a corporation — in Google, in AI models and everywhere customers ask about products.
Why we exist
The future of commerce shouldn’t belong only to those with the deepest pockets. When search visibility concentrates among the biggest players, it stifles innovation and narrows consumer choice.
Our job is simple: give the “unfair advantage” provided by AI to those who challenge the leaders.
We don’t stop at optimising pages. We build growth infrastructure that lets an ambitious 10-person brand genuinely outpace a 1,000-person corporation.
How we’re different
We scale computationally, not linearly
A traditional agency scales linearly: more people, longer audits, longer timelines — and higher prices. We scale computationally. We combine strategic expert oversight with unlimited, AI-driven execution. Our SEO also covers AI SEO (GEO), backed by our own R&D team that builds proprietary, AI-native solutions. The result: you enter a new market and gain more visibility in days, not months.
Linear vs computational
Traditional agency
NON.agency
Speed
Short, focused sprints instead of months-long audits that gather dust.
Scale
Content, links and optimisation delivered in parallel, in any language and any market.
Outcome
A Retainer + Pay-Per-Scale model — you pay for oversight and for the real scope that scales with you.
Global experience
Our path to global expansion
NON.agency was born from the need to deliver a new standard in SEO — local and international. The founders, Rafał Moszkowców Chomsky and Rad Paluszak, spent years scaling organisations in the United States, the United Kingdom and Australia.
Rad brings over 25 years on the web and has been an SEO expert since 2010, working with industry leaders (including Matt Diggity and Matthew Woodward) and is the creator of Husky Hamster. Rafał is an economist and CEO with 15 years building SEO companies, an advocate of OKRs and the PDCA approach, and host of the “Globalne Horyzonty” podcast.
Their goal was the same from day one: an agency that doesn’t just tick campaigns off, but builds real growth for companies in foreign markets. Today we support clients from Poland, the USA, the UK, Australia and a dozen-plus other markets.
🇵🇱 Poland
🇺🇸 USA
🇬🇧 UK
🇦🇺 Australia
Founders
Rafał Moszkowców Chomsky & Rad Paluszak
AI + humans
We’re AI-native — it’s our operating model. But humans set the direction.
AI scales execution — content, audits, link building — faster and cheaper than the traditional model. But the “Experience” and “Trust” in E-E-A-T can come only from humans. That’s why behind every strategy stands an expert with a name, a track record and real implementations.
Our approach shows in what we publish about search in the AI era.
See our latest research and articles
All posts →
Artificial Intelligence (AI)
GEO vs. SEO vs. AEO: What’s the Difference?
What is the actual difference between SEO, AEO, and GEO? SEO optimizes documents to rank in search engine…
Read article →
SEO
Brand Mentions vs. Backlinks: The New Currency of AI Visibility
Do brand mentions or backlinks drive more visibility in modern search? While backlinks remain essential for establishing baseline…
Read article →
Artificial Intelligence (AI)
How to Get Cited by Google AI Overviews
How do you get cited by Google AI Overviews? You publish clear, direct answers in the top 30%…
Read article →
NON.agency
Meet the people behind NON.agency
We’ve combined diverse experience into one team to deliver local and international projects effectively.
Krzysztof Dawidowicz
Senior SEO Specialist
SEO specialist and web developer active since 2011. Has led the promotion of hundreds of websites, from local businesses to international brands, and developed SEO teams.
Krzysztof Kilewski
Head of Search
Leads the Search team, combining technical SEO expertise with strong organization and team development. Focuses on quality, detail, and effective strategy execution.
Alicja Lewandowska
Administrative Coordinator
Andreea Paluszak
Head of Outreach
Leads the Outreach team and develops strategies that combine SEO with creative publication outreach. Builds brand visibility through relationships, link building, and well-planned promotional campaigns.
Delower Nayeem
Link Manager
Manages the link-building process, drawing on more than five years of SEO experience. Ensures the quality and efficient delivery of link acquisition campaigns.
Rafal Moszkowcow (Chomsky)
CEO & Co-Founder
CEO and co-founder of NON.agency with 15 years of experience building and scaling SEO companies. Combines data-backed strategy with PDCA, OKRs, and AI-native operations.
Przemyslaw Puternicki
Senior Content Specialist
Creates expert content across diverse topics, with a particular focus on emerging technologies. Combines a background in philosophy with a practical approach to communication.
Rad Paluszak
Co-Founder & CTO
Co-founder and CTO with more than 25 years of experience in web development and SEO. Specializes in technical and international SEO as well as machine learning.
Paula Sieracka
Brand & Communication Manager
Leads NON.agency's brand development and communication strategy in support of business growth. Designs branding, inbound marketing, and expert visibility initiatives.
Wojciech Bałucki
Web Developer
Builds websites, web applications, and AI-powered automations. Combines programming with a creative approach to technology and unconventional problem-solving.
Bartek Chwajoł
Web Developer
Creates and develops websites and web applications. Implements SEO solutions and automations that improve how digital products operate.
Oliwia Frąckowiak
Junior Outreach Specialist
Conducts research and builds relationships that support brands' online visibility. Combines experience in outreach, copywriting, data management, and customer service.
Damian Gębala
Web Developer
Builds websites and tools that automate repetitive processes, including AI-powered integrations. Focuses on clean code, thoughtful architecture, and durable technical solutions.
Daria Shvetc
Customer Success Specialist
Leads Customer Success, digital project coordination, and collaboration across SEO, content, UX, and development teams. Helps turn complex work into clear priorities and next steps.
Want to join the team?
Careers at NON.agency
We’re looking for people who combine substance with curiosity about new technology. See our open roles.
Results, not promises
🇩🇪 Germany · Furniture
+327%
clicks
+456%
impressions
🇺🇸 USA · CBD
+1100%
traffic
+2250%
orders
🇭🇺 Hungary · Moto parts
+443%
visits
+880%
impressions
🇺🇸 USA · F1 apparel
+187%
visits
+209%
impressions
🇪🇺 PL/EN/DE/FR · Sails
+84%
visits
+112%
impressions
🇨🇿 Czechia · Moto parts
+60%
visits
+97%
impressions
★ Google 5.0
★ Clutch 4.9 (34 reviews)
🇪🇺 Made in EU
We’ve worked together on SEO for over two years — and you can really feel there are people on the other side who care. Transparency, specifics and a true partnership. NON.agency thrives in AI-driven change without losing quality or focus on the real business result.
GR
Karol Ociepa
Founder · GrainGold
Community
Let’s meet in person
“Poznańmy się” is our series of gatherings at the crossroads of business, art and marketing — no conference stiffness, just people who have something to say. On the “Globalne Horyzonty” podcast, Rafał talks to people who built businesses beyond Poland — expansion, SEO and AI, but also currency risk and working without burning out.
Event video
Poznańmy się
See what “Poznańmy się” looks like live — real conversation, no stage, no business-card networking. We bring together people from e-commerce, marketing and the creative industry who actually want to get to know each other, not just swap contacts.
Podcast
Globalne Horyzonty
Globalne Horyzonty is about what running a business outside Poland actually looks like. Expansion, SEO and AI — but also taxes, currency risk and compliance, because nobody talks about those from a stage. We sit down with people who built companies in the US, Scandinavia, China and the UK and discuss how to enter a market, how to work with a client an ocean away or how to sell without local trust. We also debate what AI is doing to the work we do — and whether the law can keep up with it at all. Some episodes are about setting a good strategy, others a conversation about working without burning out.