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Sales up more than 2000% and four new stores in CBD e-commerce business

March 27, 2024
Our client aimed to increase online visibility by 200% in a year - a goal we more than met. Read how we turned a small startup into a standout company.
+1100%
Traffic to the site increased from 1,500 to more than 15,000 visitors per month.
+2250%
Improving the number of monthly orders from an average of 20 to more than 450.
Demanding CBD/THC sector
Rafal Moszkowcow (Chomsky), CEO of NON.agency about this collaboration:
We had a budget about 3 times lower than our domestic competitors, so we had to approach it differently. Fundamental to success was both strategy and regular analysis and retrospectives following our PDCA work process.

What industry is the client in and what problem did we solve?

Our client, a small supplier of CBD products, wanted to increase its competitive edge and increase its brand visibility and sales in the US market.
Why, despite a low budget of only a third of its local competitors, did we take on this challenge? Because we knew that our experience, innovative strategies and persistent implementation could yield good results.

Unsure Where to Begin?
Let’s talk.

You don’t need a finished strategy or deep SEO knowledge to start. Every successful collaboration begins with a conversation.
During a free consultation we will:
Talk about your business goals, resources, and growth plans
Share insights about your market and visibility opportunities
Outline the first steps of a strategy tailored to your business

Challenges

The project took place during the CBD/THC boom - so the competitive market posed a major challenge.
The client started as an unknown brand with a site lacking domain authority. We encountered technical problems with the site's navigational structure. The site was unintuitive. The client's product descriptions were repetitive and required detailed revisions.

Step-by-step actions

The project took two years to complete and consumed just over $25,000. While this is not a small amount for a small startup, it is a fraction compared to the marketing budgets of nationwide players in the CBD niche.
The client's entry into this booming market filled with competition fueled by huge budgets was not easy. The client came to us with a poorly visible website and a brand that had yet to gain popularity. However, he had a considerable asset: a surprisingly large selection of products.
1
SEO audit and strategy
The audit revealed several critical areas. From the outside, the store looked fine. When we delved deeper, we found that the store needed more than simple links and a content-based SEO strategy. The next priority was to improve the site's navigation and structure.
2
Technical optimization of the site
The fixes included speed improvements - both in terms of WordPress and content optimization itself, as well as security updates.
3
Digital PR targeting the CBD
We launched a link building campaign focused on reputable sites in the CBD and lifestyle niche. Backlinks from high quality, relevant websites improved the domain's credibility and its position in search results. In the first 3 months, the domain's rating increased from 9 to 19. This is a great result considering budget constraints!
4
Refining the technical part of the website and UX
We re-audited to fix bugs, such as those related to embedding posts from Instagram. We also introduced a "Mega Menu," providing customers with a more user-friendly and convenient way to navigate the online store. The entire structure of the store was revamped based on industry best practices and competitive analysis. We configured a live chat feature that engaged customers and solved their problems.
5
Total content revision
We developed a 3-month plan where our content team turned it into unique texts that supported SEO but also offered valuable information. We turned the "News" section into a lifestyle blog focusing on CBD and wellness. This enabled us to capture traffic from the top of the funnel, educate potential customers and build brand authority.

Our results

Thanks to an effective SEO strategy, traffic to our client's website increased from 1,500 to more than 15,000 visitors per month. Online sales have improved significantly, and the number of monthly orders has grown from an average of 20 to over 450. The improved sales volume has led the client to open 4 stationary stores.
Understanding your business is key. That's why we went further and implemented Google Analytics (GA) goals to track user interactions with the site. This allowed us to better measure the effectiveness of our SEO efforts and provided insight into where the e-commerce store was performing well and where adjustments were needed.

Unsure Where to Begin?
Schedule a call!

The effects of our work

A successful SEO strategy is not just about creating an enthusiastic plan and implementing it. It's about business results - the numbers that show how your business has grown.
+2250%
Improving the number of monthly orders from an average of 20 to more than 450.
+1100%
Traffic to the site increased from 1,500 to more than 15,000 visitors per month.
+4
The client has opened 4 new stationary stores.
+12 679
Acquired keywords in 2 years, mostly of a commercial nature.

Summary

This project demonstrates the impact of a well-executed SEO strategy on e-commerce business growth. Even in a highly competitive industry, our client became a significant player, both online and offline, in just two years!

With our support, the client managed to develop a website that met industry standards. Even though he had a budget much lower than his nationwide competitors. He is now reaping the benefits of good visibility and a developed brand.

"

When it comes to digital marketing, the only real success we’ve ever had was with the team at NON.agency.


In the past, they scaled our monthly sales to $30,000, and when we moved to another firm, our performance was essentially destroyed. We’ve returned to them because they are more than just marketers; they are developers who actually understand the technical side of SEO. If you want a team that takes ownership and delivers a genuine ROI, they are the only people I trust to do it.

Buck DeVan
Founder, Circle Organics

What Our Clients Say About Us?

Launch of the English version and technical improvements to the website
I highly recommend working with NON.agency. Throughout our collaboration, the team demonstrated a high level of professionalism, excellent communication, and an efficient approach to project execution. Thanks to their support, we were able to launch the English version of the website and resolve a number of technical issues, which contributed to a smooth and exemplary collaboration.
Bartosz Kuczyński
IT Infrastructure and Security Specialist
International SEO for scaling sales in the UK, France, Spain, and Germany
NON.agency stands out for its approach to SEO, which combines strategy, technology, and the ability to scale a business effectively in international markets. The team has a deep understanding of the specifics of international SEO, which is crucial for shade4you.eu’s expansion into the UK, FR, ES, and DE markets. Their efforts encompass not only visibility on Google but also optimization for AI search and modern search models. A major strength is their skillful use of AI to scale content and automate SEO processes. NON.agency effectively combines technical SEO, content, and link building into a single cohesive growth system. In the context of shade4you.eu, recommendations regarding international structure are particularly important. Additionally, their approach supports building domain authority through link-building activities in local markets. They are a partner that operates strategically and delivers measurable results in the form of increased visibility, traffic, and sales.
Tomasz Paprzycki
Founder
SEO and AI-powered content that boosted the store's visibility
NON.agency helped us optimize SEO for the new version of our store and take a strategic approach to scaling our content, including the use of AI for product descriptions, categories, and the blog. The collaboration was concrete, efficient, and simply well-managed. We saw a clear increase in visibility and traffic. We rate this collaboration very highly and do not rule out continuing this project or others.
Andrzej Król
Founder
They deliver a real return on investment, not just marketing efforts
When it comes to digital marketing, the only real success we’ve ever had was with the team at NON.agency. In the past, they scaled our monthly sales to $30,000, and when we moved to another firm, our performance was essentially destroyed. We’ve returned to them because they are more than just marketers; they are developers who actually understand the technical side of SEO. If you want a team that takes ownership and delivers a genuine ROI, they are the only people I trust to do it.
Buck DeVan
Founder, Circle Organics
SEO with a partnership-based approach and tangible results
We’ve been working with NON.agency on SEO for over two years now, and looking back, I can say this is one of those partnerships where you can really feel that there are people on the other side who care. From the very beginning, Rafał, Krzysztof, and the entire team have prioritized transparency, concrete results, and a collaborative approach. We’ve always been able to count on comprehensive reports, substantive support, and initiative, rather than just “ticking off” tasks. This is especially important today, when SEO and content creation are undergoing major changes due to AI—NON.agency is able to navigate these changes while maintaining a healthy approach, quality, and a focus on real business results.
Karol Ociepa
Founder
Solid, steady gains in European markets
I work with the team to build visibility for my motorcycle stores in European markets—the Czech Republic, Hungary, Slovakia, Germany, and France. What I value most is that this isn’t just about “buying links.” Together, we develop a plan, discuss each market separately, and select sources tailored to the specific needs of each country. The results are visible in Search Console—solid, steady growth in every market we’ve targeted. We’re currently starting work on new countries and doing so with complete confidence
Sławek Cebulak
Founder
Highly recommended
We worked with non.agency on a link building campaign for a new website in the area of personal development. We wanted one of the sites to rank high in search results in the United States. The team provided high-quality links from relevant websites and anchor texts. Their communication style is friendly but professional and always proactive [...]. The site we wanted to improve climbed to position #3 a few days after the campaign ended. Highly recommended.
George Chasiotis
Founder of Minuttia
We Appreciate Their Approach
NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.
Chris S.
Business Owner
Creatively identify opportunities
After learning about NoN Agency's capabilities and commitment, we decided to work together. They got to know our company with surprising insight, so the content they create is definitely at an expert level. They don't limit themselves to performing established tasks, but creatively identify opportunities and generate ideas for the development of our site. They also offer great contact!
Aleksandra Duło
Marketing Manager, EmailLabs
Professional Global SEO Approach
NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!
Lukasz Zaborski
SEO/SEM expert