E-commerce B2B

International E-Commerce Expansion With AI — 8,681% Traffic Growth in 5 Months

June 23, 2025

A sun sail manufacturer operating across 22 markets achieved spectacular visibility growth through strategic domain separation, AI-powered content optimization, and international SEO strategy.

+5,336%

Increase in Google Search Impressions

+8,681%

Growth in Organic Search Clicks Over 5 Months

The Global Challenge

Expansion Across 22 International Markets

Our client offers sun sails across 22 markets, spanning from Europe to North America, South America, and North Africa (Morocco). This scale of operation requires a precise approach to SEO and international traffic management.

What Industry Does the Client Operate In, and What Problem Did We Solve?

Our client is a manufacturer of sun sails. They offer shading solutions for spaces such as patios, balconies, and gardens. Their main product range includes patio sails, garden sails, horizontal Roman blinds, and waterproof sails.

The company operated across 22 international markets but struggled with a fundamental technical issue: two proprietary domains were competing against each other, preventing the effective separation of domestic and international traffic.

Unsure Where to Begin?
Let’s talk.

You don’t need a finished strategy or deep SEO knowledge to start. Every successful collaboration begins with a conversation.

During a free consultation we will:

Talk about your business goals, resources, and growth plans

Share insights about your market and visibility opportunities

Outline the first steps of a strategy tailored to your business

Book a free consultation

Challenges

The project began in December 2024 with a list of complex technical and strategic challenges:

Competing Domains — Inability to separate domestic and international traffic due to technical connections between two domains (duplicate service). Content Duplication — Problems occurred both between domains and within individual language versions (copies for different countries using the same language). Weak Link Profile — In order to build domain authority and brand presence in Google, we had to catch up with competitors as quickly as possible. Technical Limitations — Lack of ability to automatically define hreflang attributes for proper geo-targeting.

Our Process

Process

Step-by-Step Actions

Our team approached the project systematically, solving problems one by one. We started by addressing technical foundations and moved on to advanced content optimization.

Technical Store Separation

The first step was strategic store separation — keeping the Polish store on the .pl domain and moving international language versions to the global .eu domain. It improved international traffic management.

Implementation of Technical Solutions

Implementation of URL redirects for proper indexing of changes. Preparation of custom hreflang meta tag script — we wrote a dedicated module implementing correct hreflang meta tags. Comprehensive technical optimization, including Title and Description meta tags, heading structure, Alt parameters, URLs, and internal navigation.

Breakthrough AI Content Automation

Due to duplicate image descriptions and their poor quality, we created an innovative AI automation that generated or optimized image descriptions for all language versions. This breakthrough automation allowed us to update approximately 100,000 image descriptions across 25 language versions. This task would have taken months of manual work.

Content Development and Link Building

Building SEO-supporting content that improves site authority. Activities related to publishing high-quality links to improve brand authority in Google.

Specifics

Seasonal Industry Specifics

The sun sail industry is highly seasonal. The most important period is spring and summer.

Starting activities in December 2024 allowed for site preparation for the high season, which translated into spectacular results during the period of increasing product interest.

Effects

The Effects of Our Work

The website has become visible on Google for keywords relevant to the company, resulting in increased traffic and inquiries about the service.

+8,681%

Growth in Organic Search Clicks Over 5 Months

+5,336%

Increase in Google Search Impressions

2 → 27

Domain Rating (DR) growth from beginner level to strong domain authority

100,000+

Image descriptions were automatically optimized using AI across 22 language versions

Our Results

Despite the project being ongoing (started in December 2024), the results are already impressive:

Spectacular Organic Traffic Growth

Comparing November 2024 with June 2025 — Web search type

Comparing November 2024 with June 2025 — IMAGE search type, and growing!

Domain Authority Growth

Domain Rating increased from 2 to 27. It represents a transformation from a practically invisible domain to a site with solid authority in its sector.

Impressive Keyword Growth

Comparing data from November 2024 to May 2025:

TOP 1-3: growth from 40 to 422 keywords.
TOP 4-10: growth from 321 to 1,705 keywords.
TOP 11-20: growth from 228 to 2,061 keywords.
Total ranked keywords: growth from 1,653 to 9,432.

Key Success Elements

Domain Separation — Strategic separation of domestic and international traffic was the foundation of success.

Breakthrough AI Automation — Scaling optimization of 100,000 image descriptions across 25 languages shows how artificial intelligence can revolutionize international expansion.

Precise Geo-Targeting — Custom hreflang script that ensures traffic is correctly directed to appropriate language versions.

Holistic Approach — Combination of technical optimization, content, and link building into a cohesive strategy.

Summary

This project demonstrates how a strategic approach to international SEO supported by artificial intelligence can deliver spectacular results.

Separating competing domains, implementing advanced technical solutions, and using AI for massive content optimization scaling — this is the recipe for success in international expansion.

The key element was organizing and separating domestic and international traffic into separate domains. This action unlocked the full potential of each market.

Despite the project still being ongoing, we can already speak of a transformation from a practically invisible site to a strong player across 22 international markets.

Traffic growth of over 8,600% in just 5 months is proof that the right SEO strategy can deliver spectacular results even in complex international projects.

Need a similar transformation for your international business? Let’s talk about an expansion strategy for your website.

Testimonials

What Our Clients Say About Us?

“

Launch of the English version and technical improvements to the website

I highly recommend working with NON.agency. Throughout our collaboration, the team demonstrated a high level of professionalism, excellent communication, and an efficient approach to project execution. Thanks to their support, we were able to launch the English version of the website and resolve a number of technical issues, which contributed to a smooth and exemplary collaboration.

Read less

Bartosz Kuczyński

IT Infrastructure and Security Specialist

“

International SEO for scaling sales in the UK, France, Spain, and Germany

NON.agency stands out for its approach to SEO, which combines strategy, technology, and the ability to scale a business effectively in international markets. The team has a deep understanding of the specifics of international SEO, which is crucial for shade4you.eu’s expansion into the UK, FR, ES, and DE markets. Their efforts encompass not only visibility on Google but also optimization for AI search and modern search models. A major strength is their skillful use of AI to scale content and automate SEO processes. NON.agency effectively combines technical SEO, content, and link building into a single cohesive growth system. In the context of shade4you.eu, recommendations regarding international structure are particularly important. Additionally, their approach supports building domain authority through link-building activities in local markets. They are a partner that operates strategically and delivers measurable results in the form of increased visibility, traffic, and sales.

Read less

Tomasz Paprzycki

Founder

“

SEO and AI-powered content that boosted the store's visibility

NON.agency helped us optimize SEO for the new version of our store and take a strategic approach to scaling our content, including the use of AI for product descriptions, categories, and the blog. The collaboration was concrete, efficient, and simply well-managed. We saw a clear increase in visibility and traffic. We rate this collaboration very highly and do not rule out continuing this project or others.

Read less

Andrzej Król

Founder

“

They deliver a real return on investment, not just marketing efforts

When it comes to digital marketing, the only real success we’ve ever had was with the team at NON.agency. In the past, they scaled our monthly sales to $30,000, and when we moved to another firm, our performance was essentially destroyed. We’ve returned to them because they are more than just marketers; they are developers who actually understand the technical side of SEO. If you want a team that takes ownership and delivers a genuine ROI, they are the only people I trust to do it.

Read less

Buck DeVan

Founder, Circle Organics

“

SEO with a partnership-based approach and tangible results

We’ve been working with NON.agency on SEO for over two years now, and looking back, I can say this is one of those partnerships where you can really feel that there are people on the other side who care. From the very beginning, Rafał, Krzysztof, and the entire team have prioritized transparency, concrete results, and a collaborative approach. We’ve always been able to count on comprehensive reports, substantive support, and initiative, rather than just “ticking off” tasks. This is especially important today, when SEO and content creation are undergoing major changes due to AI—NON.agency is able to navigate these changes while maintaining a healthy approach, quality, and a focus on real business results.

Read less

Karol Ociepa

Founder

“

Solid, steady gains in European markets

I work with the team to build visibility for my motorcycle stores in European markets—the Czech Republic, Hungary, Slovakia, Germany, and France. What I value most is that this isn’t just about “buying links.” Together, we develop a plan, discuss each market separately, and select sources tailored to the specific needs of each country. The results are visible in Search Console—solid, steady growth in every market we’ve targeted. We’re currently starting work on new countries and doing so with complete confidence

Read less

Sławek Cebulak

Founder

“

Highly recommended

We worked with non.agency on a link building campaign for a new website in the area of personal development. We wanted one of the sites to rank high in search results in the United States. The team provided high-quality links from relevant websites and anchor texts. Their communication style is friendly but professional and always proactive [...]. The site we wanted to improve climbed to position #3 a few days after the campaign ended. Highly recommended.

Read less

George Chasiotis

Founder of Minuttia

“

We Appreciate Their Approach

NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.

Read less

Chris S.

Business Owner

“

Creatively identify opportunities

After learning about NoN Agency's capabilities and commitment, we decided to work together. They got to know our company with surprising insight, so the content they create is definitely at an expert level. They don't limit themselves to performing established tasks, but creatively identify opportunities and generate ideas for the development of our site. They also offer great contact!

Read less

Aleksandra Duło

Marketing Manager, EmailLabs

“

Professional Global SEO Approach

NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!

Read less