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Google Ads Optimization: 700% More Business Inquiries in 3 Weeks

January 8, 2026
Discover how optimizing conversion goals in Google Ads helped Stone Protection increase real business inquiries by 700% in just 3 weeks.
+50%
Improvement in ad quality score through expansion and alignment with user intent.
+700%
Increase in valuable business conversions within just 3 weeks.
Worth Knowing
Measuring the right conversions in Google Ads is the foundation for success.
Precisely defining what constitutes a valuable business conversion allows Google Ads to better optimize campaigns for real business needs. In Stone Protection's case, focusing on contact forms and phone calls instead of micro-conversions brought immediate performance improvements.

What Industry Does the Client Operate In and What Problem Did We Solve?

Our client, Stone Protection, is an Australian company specializing in the protection and maintenance of stone surfaces. The company offers services for both residential and commercial sectors in Sydney and the surrounding areas.
The main problem was an ineffective conversion measurement system in their Google Ads campaigns. The client treated micro-conversions (page views, email address clicks) as the main campaign goals, didn't measure contact form submissions, and as a result received few real business inquiries from ads despite campaign expenditure.

Unsure Where to Begin?
Let’s talk.

You don’t need a finished strategy or deep SEO knowledge to start. Every successful collaboration begins with a conversation.
During a free consultation we will:
Talk about your business goals, resources, and growth plans
Share insights about your market and visibility opportunities
Outline the first steps of a strategy tailored to your business

Challenges

We faced several key challenges:
Incorrect conversion priority settings caused the system to optimize campaigns for the wrong goals. There was no proper tracking for the most important business conversions, specifically contact form submissions. The ads were low quality and didn't precisely address potential customers' needs. On top of all that, there was limited time to implement changes and demonstrate results.

Step-by-Step Actions

1
Audit and Initial Analysis
We began with a thorough audit of our client’s advertising account, analyzing campaign structure, ad groups, keywords, and conversion settings. We identified that the main problem was incorrect business goal definition.
2
Conversion Goals Reconfiguration
We conducted a comprehensive reconfiguration of conversion goals, establishing a clear hierarchy where contact forms and phone calls became the most important elements. We set up form tracking, which wasn't previously active.
3
Ad Content Optimization
We expanded ad content to better respond to user search intent. We also optimized headlines and descriptions, incorporating key industry phrases and customer benefits.
4
Bidding Strategy Adjustment
We adapted the bidding strategy to new conversion goals, allowing the system to effectively optimize campaigns for acquiring valuable business inquiries.

Our Results

The effects of our actions came quickly and represented a significant change for the client's business:
Within the first 3 weeks of implementing changes, we recorded 7 valuable conversions (submitted contact forms and phone calls) Improvement in ad quality score translated to better ad positions and lower cost per click Further campaign optimization should continue the trend of improving conversion rates while reducing cost per result. Our collaboration with Stone Protection goes on, and we're focusing on increasing the effectiveness of their advertising campaigns.

Unsure Where to Begin?
Schedule a call!

Effects of Our Work

Our SEO strategies and SEM campaigns deliver measurable business results – from increased conversions to improved traffic quality and optimized customer acquisition costs.
+700%
Increase in valuable business conversions within just 3 weeks.
+50%
Improvement in ad quality score through expansion and alignment with user intent.
0→7
Change in conversion numbers before and after campaign optimization.
7
Number of inquiries (forms and phone calls) acquired in the first 3 weeks after implementing changes.

Summary

The Stone Protection case demonstrates the importance of precisely defining and measuring the right business goals in Google Ads campaigns. A simple reconfiguration of the conversion system and optimization of ad content brought the company a significant increase in the number of real business inquiries in just a few weeks.

 

This transformation highlights the value of professional management of Google Ads campaigns. Thanks to our experience and knowledge of best practices, we were able to quickly identify the problem and implement effective solutions that brought tangible business benefits to the client.

 

Ready to achieve similar results for your company? Contact us to discuss how we can help you optimize your Google Ads campaigns and increase the number of valuable conversions.

What Our Clients Say About Us?

Launch of the English version and technical improvements to the website
I highly recommend working with NON.agency. Throughout our collaboration, the team demonstrated a high level of professionalism, excellent communication, and an efficient approach to project execution. Thanks to their support, we were able to launch the English version of the website and resolve a number of technical issues, which contributed to a smooth and exemplary collaboration.
Bartosz Kuczyński
IT Infrastructure and Security Specialist
International SEO for scaling sales in the UK, France, Spain, and Germany
NON.agency stands out for its approach to SEO, which combines strategy, technology, and the ability to scale a business effectively in international markets. The team has a deep understanding of the specifics of international SEO, which is crucial for shade4you.eu’s expansion into the UK, FR, ES, and DE markets. Their efforts encompass not only visibility on Google but also optimization for AI search and modern search models. A major strength is their skillful use of AI to scale content and automate SEO processes. NON.agency effectively combines technical SEO, content, and link building into a single cohesive growth system. In the context of shade4you.eu, recommendations regarding international structure are particularly important. Additionally, their approach supports building domain authority through link-building activities in local markets. They are a partner that operates strategically and delivers measurable results in the form of increased visibility, traffic, and sales.
Tomasz Paprzycki
Founder
SEO and AI-powered content that boosted the store's visibility
NON.agency helped us optimize SEO for the new version of our store and take a strategic approach to scaling our content, including the use of AI for product descriptions, categories, and the blog. The collaboration was concrete, efficient, and simply well-managed. We saw a clear increase in visibility and traffic. We rate this collaboration very highly and do not rule out continuing this project or others.
Andrzej Król
Founder
They deliver a real return on investment, not just marketing efforts
When it comes to digital marketing, the only real success we’ve ever had was with the team at NON.agency. In the past, they scaled our monthly sales to $30,000, and when we moved to another firm, our performance was essentially destroyed. We’ve returned to them because they are more than just marketers; they are developers who actually understand the technical side of SEO. If you want a team that takes ownership and delivers a genuine ROI, they are the only people I trust to do it.
Buck DeVan
Founder, Circle Organics
SEO with a partnership-based approach and tangible results
We’ve been working with NON.agency on SEO for over two years now, and looking back, I can say this is one of those partnerships where you can really feel that there are people on the other side who care. From the very beginning, Rafał, Krzysztof, and the entire team have prioritized transparency, concrete results, and a collaborative approach. We’ve always been able to count on comprehensive reports, substantive support, and initiative, rather than just “ticking off” tasks. This is especially important today, when SEO and content creation are undergoing major changes due to AI—NON.agency is able to navigate these changes while maintaining a healthy approach, quality, and a focus on real business results.
Karol Ociepa
Founder
Solid, steady gains in European markets
I work with the team to build visibility for my motorcycle stores in European markets—the Czech Republic, Hungary, Slovakia, Germany, and France. What I value most is that this isn’t just about “buying links.” Together, we develop a plan, discuss each market separately, and select sources tailored to the specific needs of each country. The results are visible in Search Console—solid, steady growth in every market we’ve targeted. We’re currently starting work on new countries and doing so with complete confidence
Sławek Cebulak
Founder
Highly recommended
We worked with non.agency on a link building campaign for a new website in the area of personal development. We wanted one of the sites to rank high in search results in the United States. The team provided high-quality links from relevant websites and anchor texts. Their communication style is friendly but professional and always proactive [...]. The site we wanted to improve climbed to position #3 a few days after the campaign ended. Highly recommended.
George Chasiotis
Founder of Minuttia
We Appreciate Their Approach
NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.
Chris S.
Business Owner
Creatively identify opportunities
After learning about NoN Agency's capabilities and commitment, we decided to work together. They got to know our company with surprising insight, so the content they create is definitely at an expert level. They don't limit themselves to performing established tasks, but creatively identify opportunities and generate ideas for the development of our site. They also offer great contact!
Aleksandra Duło
Marketing Manager, EmailLabs
Professional Global SEO Approach
NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!
Lukasz Zaborski
SEO/SEM expert