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SaaS website traffic growth of 141.68% due to US expansion

March 12, 2024
With an SEO strategy focused on business goals, we were able to achieve significant success during the year. We also focused on improving the user experience and optimizing the sales funnel, implementing new solutions both on and off the client's site - all tailored to the US market.
+ 1336%
Increase in the number of keywords in 6 months from 138 to 1,844.
+ 141.68%
Increasing organic traffic from a global perspective.
PDCA in this project
The PDCA cycle, or Plan-Do-Check-Act, has a huge role in SEO.
By planning, executing, evaluating and adjusting strategies based on results, SEO solutions can be continuously improved. This ensures the best performance regardless of the circumstances.

What industry is the client in and what problem did we solve?

Our client operates in the SaaS e-commerce sector. It offers software used to support the business and marketing activities of e-commerce companies. Its unique feature is real-world activity tracking.
The owner of this growing brand contacted us to improve the overall optimization of the site and increase its reach in the highly competitive US market.

Unsure Where to Begin?
Let’s talk.

You don’t need a finished strategy or deep SEO knowledge to start. Every successful collaboration begins with a conversation.
During a free consultation we will:
Talk about your business goals, resources, and growth plans
Share insights about your market and visibility opportunities
Outline the first steps of a strategy tailored to your business

Challenges

Entering a highly saturated US market full of similar solutions was challenging. We had to deal with technical SEO issues, including optimizing site speed and fixing internal redirects.
We worked to improve our SEO strategy to compete with strong brands in the US. Adapting the content strategy to American audiences required implementing the right language and marketing approach.

Step-by-step actions

Despite the customer's success in the European market, expansion into the U.S. market was a whole new set of challenges.
In addition to SEO, we also focused on improving the user experience and optimizing the sales funnel, implementing new solutions both on and off the client's site - all tailored to the US market.
1
SEO audit
During the discovery process, we did not find any major technical problems. There were, however, a number of smaller ones - which, in aggregate, reduced the page rank. This allowed us to identify potential weaknesses and focus on solving them.
2
First stage of implementation
Over the course of several weeks, we systematically eliminated the technical obstacles we found during the audit. We found several ways to improve the website from a customer/user perspective. Among the actions at the type stage were updates to internal links, site map settings or headers on about 30 subpages.
3
Content creation and optimization
The client's website already had some good articles, but that wasn't enough. We had to optimize existing content to the maximum and create new content. We targeted both highly competitive and niche queries that were not covered by the competition.
4
Building high quality links
Along with optimized content, we implemented a targeted link building strategy. We dedicated our resources to securing solid backlinks from industry-relevant sites.
5
Continuous optimization
The introduction of new ranking factors, algorithm updates, opportunities offered by the latest changes in SERPs and changing trends mean one thing. The strategy must be flexible. That's why retrospection and revision became an essential part of the project after 6 months. Based on the insights and conclusions, we updated the SEO strategy.

Our results

We achieved a 141.68% increase in global organic traffic and a successful entry and survival in the competitive US market. This also meant garnering traffic from other English-speaking countries such as the UK, Australia and even the United Arab Emirates.
The site went from 138 ranked keywords at the beginning of the project to 1,844. That's an increase of 1336.23% in 6 months! More importantly, the site was at the top of the search results, with more than 20 keywords ranking 1-3. After six months, the site was powered by 136 new high-quality backlinks from sites increasing the credibility and authority of the client's site.

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Schedule a call!

The effects of our work

The charts and green arrows in the tables may be impressive, but the real achievement of this campaign was to introduce the client to the U.S. market and establish its position in the U.S.
+ 141.68%
Increasing organic traffic from a global perspective.
+ 1336%
Increase in the number of keywords in 6 months from 138 to 1,844.
+ 130
Established backlinks with high authority.
+ 60
Written and optimized high-quality content.

Summary

This market was by no means new to us - quite the contrary - but for our client it represented a milestone in the development of his company. We were pleased to see engagement rates increase. Recipients found value in our client's offerings, which was proof that we had met their business objective.

Want to experience growth and visibility for your site in the marketplace? Let's talk about how we can help you.

What Our Clients Say About Us?

Launch of the English version and technical improvements to the website
I highly recommend working with NON.agency. Throughout our collaboration, the team demonstrated a high level of professionalism, excellent communication, and an efficient approach to project execution. Thanks to their support, we were able to launch the English version of the website and resolve a number of technical issues, which contributed to a smooth and exemplary collaboration.
Bartosz Kuczyński
IT Infrastructure and Security Specialist
International SEO for scaling sales in the UK, France, Spain, and Germany
NON.agency stands out for its approach to SEO, which combines strategy, technology, and the ability to scale a business effectively in international markets. The team has a deep understanding of the specifics of international SEO, which is crucial for shade4you.eu’s expansion into the UK, FR, ES, and DE markets. Their efforts encompass not only visibility on Google but also optimization for AI search and modern search models. A major strength is their skillful use of AI to scale content and automate SEO processes. NON.agency effectively combines technical SEO, content, and link building into a single cohesive growth system. In the context of shade4you.eu, recommendations regarding international structure are particularly important. Additionally, their approach supports building domain authority through link-building activities in local markets. They are a partner that operates strategically and delivers measurable results in the form of increased visibility, traffic, and sales.
Tomasz Paprzycki
Founder
SEO and AI-powered content that boosted the store's visibility
NON.agency helped us optimize SEO for the new version of our store and take a strategic approach to scaling our content, including the use of AI for product descriptions, categories, and the blog. The collaboration was concrete, efficient, and simply well-managed. We saw a clear increase in visibility and traffic. We rate this collaboration very highly and do not rule out continuing this project or others.
Andrzej Król
Founder
They deliver a real return on investment, not just marketing efforts
When it comes to digital marketing, the only real success we’ve ever had was with the team at NON.agency. In the past, they scaled our monthly sales to $30,000, and when we moved to another firm, our performance was essentially destroyed. We’ve returned to them because they are more than just marketers; they are developers who actually understand the technical side of SEO. If you want a team that takes ownership and delivers a genuine ROI, they are the only people I trust to do it.
Buck DeVan
Founder, Circle Organics
SEO with a partnership-based approach and tangible results
We’ve been working with NON.agency on SEO for over two years now, and looking back, I can say this is one of those partnerships where you can really feel that there are people on the other side who care. From the very beginning, Rafał, Krzysztof, and the entire team have prioritized transparency, concrete results, and a collaborative approach. We’ve always been able to count on comprehensive reports, substantive support, and initiative, rather than just “ticking off” tasks. This is especially important today, when SEO and content creation are undergoing major changes due to AI—NON.agency is able to navigate these changes while maintaining a healthy approach, quality, and a focus on real business results.
Karol Ociepa
Founder
Solid, steady gains in European markets
I work with the team to build visibility for my motorcycle stores in European markets—the Czech Republic, Hungary, Slovakia, Germany, and France. What I value most is that this isn’t just about “buying links.” Together, we develop a plan, discuss each market separately, and select sources tailored to the specific needs of each country. The results are visible in Search Console—solid, steady growth in every market we’ve targeted. We’re currently starting work on new countries and doing so with complete confidence
Sławek Cebulak
Founder
Highly recommended
We worked with non.agency on a link building campaign for a new website in the area of personal development. We wanted one of the sites to rank high in search results in the United States. The team provided high-quality links from relevant websites and anchor texts. Their communication style is friendly but professional and always proactive [...]. The site we wanted to improve climbed to position #3 a few days after the campaign ended. Highly recommended.
George Chasiotis
Founder of Minuttia
We Appreciate Their Approach
NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.
Chris S.
Business Owner
Creatively identify opportunities
After learning about NoN Agency's capabilities and commitment, we decided to work together. They got to know our company with surprising insight, so the content they create is definitely at an expert level. They don't limit themselves to performing established tasks, but creatively identify opportunities and generate ideas for the development of our site. They also offer great contact!
Aleksandra Duło
Marketing Manager, EmailLabs
Professional Global SEO Approach
NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!
Lukasz Zaborski
SEO/SEM expert