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733% Increase in Website Traffic of a Global Software House Company

October 30, 2024
Our client, a Polish technology company with a global reach, creates digital products and solutions. Read about the challenges of this collaboration and the SEO actions that lead to outstanding results.
+118%
Increase in the number of keywords for which the website is visible on Google.com
+733%
Increase in website traffic from search engines
Excellent Cooperation
This is what Rafal Moszkowcow (Chomsky), CEO of NON.agency, has to say about the cooperation with the client:
This project shows how effective the cooperation between a conscious, business-mature client and an experienced search agency can be. Taking advantage of existing synergies allows us to achieve our common goals much faster. This is the kind of client you can only dream of.

Which Industry Is the Client Operating In, and What Problem Did We Solve?

The client operates in the technology industry and has international reach.
Our cooperation aimed to improve the website's visibility in search engines and build a strong backlink profile.

Unsure Where to Begin?
Let’s talk.

You don’t need a finished strategy or deep SEO knowledge to start. Every successful collaboration begins with a conversation.
During a free consultation we will:
Talk about your business goals, resources, and growth plans
Share insights about your market and visibility opportunities
Outline the first steps of a strategy tailored to your business

Challenges

We developed an SEO strategy aimed at drastically increasing visibility over a short period. We had to compete with tens of thousands of other software houses on the global market.
The technical optimization was limited due to the ongoing development of the site. When we started the cooperation, the website was still running on a system full of limitations. At the same time, the basic profile of inbound links meant that the website lacked brand and domain strength to stand out. The absence of a recognizable brand meant that it was very difficult to attract the interest of publishers, partners, and customers.

Step-By-Step Actions

We focused primarily on link building, content, and technical issues.
We set goals related to the number of keywords for which the website is visible in both the TOP 3 and TOP 10 Google search results. We wanted to increase traffic that would have a tangible impact on the company's business value. In addition to the quality of links, the number of referring domains was important to us, i.e., the number of domains that have one or more links leading to the client's website.
1
Migration in Q1 2024
We supported the client with an analysis, a redirect map, a new site structure, and a post-migration audit. The website was to remain unchanged, so transferring it from HubSpot to WordPress in the same form was critical.
2
Content Marketing
We created a content plan and consulted it with the client on an ongoing basis. The quality of the content was important, as it would respond to the needs of users and, at the same time, help us achieve SEO goals.
3
Link Building Strategy and Implementation
The link building project was carried out by our Outreach Team, which regularly acquired strong backlinks - primarily from news websites. We focused on top-quality links, i.e., those from trusted and popular websites.
4
Analytics and Consulting
The entire process was supported by project consulting, market and competition analysis, and project forecasts. We constantly analyze traffic and consult with the client on the status and development of the project.

Our results

We have increased the number of keywords the website ranks for, with 300 of them now yielding a position in the top ten search results. The website is visible for 3.5k keywords in total.
The organic search traffic has been growing steadily for three months. Currently (09.10.2024), the monthly organic search traffic is 3.5k. Thanks to the strategy of acquiring links from high-authority websites, the number of unique domains referring to the client's website has increased from 320 to 374. In turn, the domain rating, which indicates the strength of the backlink profile, has improved from 33 to 46.

Unsure Where to Begin?
Schedule a call!

The Effects of Our Work

This project is a perfect example of cooperation between a client and a search agency. Thanks to this fruitful partnership, we have achieved a spectacular effect in the challenging software development market in the USA.
+733%
Increase in website traffic from search engines
+118%
Increase in the number of keywords for which the website is visible on Google.com
+374
The current number of unique domains referring to our client's website
+300
More than 300 keywords in the TOP 10 Google search results

Summary

SEO strategy can significantly improve the visibility of a website in a competitive market. However, it must take into account not only the company’s capabilities but also the market — including the competition.

Technical consultation, market and competition research, optimization, content creation, and building a solid backlink profile — all these actions bring excellent results for our client. The website generates 3,500 visits per month, the domain rating has increased by almost 40%, and over 370 websites link to the site.

What Our Clients Say About Us?

Launch of the English version and technical improvements to the website
I highly recommend working with NON.agency. Throughout our collaboration, the team demonstrated a high level of professionalism, excellent communication, and an efficient approach to project execution. Thanks to their support, we were able to launch the English version of the website and resolve a number of technical issues, which contributed to a smooth and exemplary collaboration.
Bartosz Kuczyński
IT Infrastructure and Security Specialist
International SEO for scaling sales in the UK, France, Spain, and Germany
NON.agency stands out for its approach to SEO, which combines strategy, technology, and the ability to scale a business effectively in international markets. The team has a deep understanding of the specifics of international SEO, which is crucial for shade4you.eu’s expansion into the UK, FR, ES, and DE markets. Their efforts encompass not only visibility on Google but also optimization for AI search and modern search models. A major strength is their skillful use of AI to scale content and automate SEO processes. NON.agency effectively combines technical SEO, content, and link building into a single cohesive growth system. In the context of shade4you.eu, recommendations regarding international structure are particularly important. Additionally, their approach supports building domain authority through link-building activities in local markets. They are a partner that operates strategically and delivers measurable results in the form of increased visibility, traffic, and sales.
Tomasz Paprzycki
Founder
SEO and AI-powered content that boosted the store's visibility
NON.agency helped us optimize SEO for the new version of our store and take a strategic approach to scaling our content, including the use of AI for product descriptions, categories, and the blog. The collaboration was concrete, efficient, and simply well-managed. We saw a clear increase in visibility and traffic. We rate this collaboration very highly and do not rule out continuing this project or others.
Andrzej Król
Founder
They deliver a real return on investment, not just marketing efforts
When it comes to digital marketing, the only real success we’ve ever had was with the team at NON.agency. In the past, they scaled our monthly sales to $30,000, and when we moved to another firm, our performance was essentially destroyed. We’ve returned to them because they are more than just marketers; they are developers who actually understand the technical side of SEO. If you want a team that takes ownership and delivers a genuine ROI, they are the only people I trust to do it.
Buck DeVan
Founder, Circle Organics
SEO with a partnership-based approach and tangible results
We’ve been working with NON.agency on SEO for over two years now, and looking back, I can say this is one of those partnerships where you can really feel that there are people on the other side who care. From the very beginning, Rafał, Krzysztof, and the entire team have prioritized transparency, concrete results, and a collaborative approach. We’ve always been able to count on comprehensive reports, substantive support, and initiative, rather than just “ticking off” tasks. This is especially important today, when SEO and content creation are undergoing major changes due to AI—NON.agency is able to navigate these changes while maintaining a healthy approach, quality, and a focus on real business results.
Karol Ociepa
Founder
Solid, steady gains in European markets
I work with the team to build visibility for my motorcycle stores in European markets—the Czech Republic, Hungary, Slovakia, Germany, and France. What I value most is that this isn’t just about “buying links.” Together, we develop a plan, discuss each market separately, and select sources tailored to the specific needs of each country. The results are visible in Search Console—solid, steady growth in every market we’ve targeted. We’re currently starting work on new countries and doing so with complete confidence
Sławek Cebulak
Founder
Highly recommended
We worked with non.agency on a link building campaign for a new website in the area of personal development. We wanted one of the sites to rank high in search results in the United States. The team provided high-quality links from relevant websites and anchor texts. Their communication style is friendly but professional and always proactive [...]. The site we wanted to improve climbed to position #3 a few days after the campaign ended. Highly recommended.
George Chasiotis
Founder of Minuttia
We Appreciate Their Approach
NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.
Chris S.
Business Owner
Creatively identify opportunities
After learning about NoN Agency's capabilities and commitment, we decided to work together. They got to know our company with surprising insight, so the content they create is definitely at an expert level. They don't limit themselves to performing established tasks, but creatively identify opportunities and generate ideas for the development of our site. They also offer great contact!
Aleksandra Duło
Marketing Manager, EmailLabs
Professional Global SEO Approach
NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!
Lukasz Zaborski
SEO/SEM expert