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More Than 400% Growth Every Month Thanks to a Dedicated Outreach Campaign for SaaS

April 30, 2024
Our client has developed a solid alternative to Microsoft Copilot. They implemented various AI models, added extra features (the "translate" tab is particularly useful!), and entered the market. Read how we increased the visibility and traffic of their website by running an outreach campaign.
854
854 keywords in Google's TOP 3 and over 2,000 keywords in positions 4-10
+454%
Increase in page views from March to April from approx. 500 to over 4,500 clicks per day
The Role of Digital PR in This Project
Andreea Saveluc, Outreach Team Leader, on the strategy:
The website owners we reached out to liked our content ideas. Even if they didn't want to publish new articles on their sites, many of them agreed to add a link to the client's website in existing publications. I made sure that the links were added to high-quality, thematically relevant sites with a Domain Rating above 50 and good traffic.

Which Industry Is the Client Operating In, and What Problem Did We Solve?

A client from the SaaS industry wanted to increase their online visibility without spending a fortune on paid advertising.
The user base of their application was not growing as fast as expected despite receiving positive reviews from stores where the application was used. After all, the product is only part of the success story — and the AI app market requires a more precise approach, which we applied.

Unsure Where to Begin?
Let’s talk.

You don’t need a finished strategy or deep SEO knowledge to start. Every successful collaboration begins with a conversation.
During a free consultation we will:
Talk about your business goals, resources, and growth plans
Share insights about your market and visibility opportunities
Outline the first steps of a strategy tailored to your business

Challenges

The website was recently launched (new domain) and has not established an online presence. Additionally, the client operates in a niche saturated with countless AI tools, which is a highly competitive market.
There was a huge difference between the authority of our client's domain and that of its recognized competitors. We had a short timeframe to achieve measurable results with limited resources.

Step-By-Step Actions

This time, the client did not plan to work with us on a complete SEO campaign. Instead, they asked us to support their team in developing an outreach action plan and to arrange a short consultation on SEO best practices.
This allowed us to focus on what really mattered in this situation: generating traffic and building authority as quickly as possible. With experience in growing brands in competitive niches, we knew we needed to take a broader look at the industry as a whole. It helped us set realistic expectations for link building and the overall marketing strategy.
1
SEO Consulting
To begin with, we focused on the website's weaknesses: insufficient on-page optimization, lack of high-quality backlinks, and low position in rankings for important keywords. Then, we provided the customer team with structured, practical advice. This included technical SEO issues, such as an optimal internal link structure, metadata improvements, and keyword research.
2
Optimizing the Website Architecture
We proposed a new site structure and content plan to make the website more search engine friendly.
3
Competition and Market Analysis
We looked at competitors' link profiles and other SEO metrics. We noticed that many competitors focused on trends at the expense of long-term benefits. This approach may have worked, but the client was determined to build a strong brand for the long term. Therefore, our recommendations included expanding the site with more evergreen content and an emphasis on relationship building, not just links.
4
Building Relationships Through Links
We understood that the client's website must be associated with high-authority domains to gain credibility and reach the top of search results. We established contact with SaaS websites that had already published content about GPT, AI, and chatbots on more than one occasion.
5
Link Building Strategy
Our Link Requirement Plan (LRP) guided our work. This document outlines the key requirements of our link building strategy. It enables us to focus on delivering results and tracking progress. The LRP embodies the PDCA method. It provides a clear, concise overview of predictions compared to actual results. It allows for a proactive approach and strategy adjustments.

Our Results

To set our client apart from the competition, we had to act fast and focus on getting results. We realized we had a winning strategy when traffic to the website started to skyrocket.
We quickly saw excellent results as traffic increased from 4,000 to 185,000 visitors. All this is thanks to implementing several improvements to the website and a focused approach to outreach. The client's authority matches their competitors in the AI application market. Together, we have achieved and maintained a high ranking in search results.

Unsure Where to Begin?
Schedule a call!

The Effects of Our Work

"Amazing" is the only word that can describe the transformation that the client's website underwent thanks to our efforts. We are not joking when we say that our strategy had a 'measurable impact.'
+454%
Increase in page views from March to April from approx. 500 to over 4,500 clicks per day
854
854 keywords in Google's TOP 3 and over 2,000 keywords in positions 4-10
+516%
Increase in the number of page impressions in March and April alone from around 25,000 to over 170,000.
9.1
Average position of the client's page in Google search results. An incredible result in just a few months!

Summary

Our task was to take care of a new website in a highly competitive market. We had to reduce the difference in authority between this site and the competition and deliver results in a short period of time. To achieve this, we decided to focus on what we know best: building high-quality links and valuable relationships.

 

Thanks to our knowledge of the AI industry, we developed and implemented a practical plan that has resulted in impressive growth.

 

Contact us if you also want to increase your visibility in search engines, achieve better positions in search results or need other digital PR activities.

What Our Clients Say About Us?

Launch of the English version and technical improvements to the website
I highly recommend working with NON.agency. Throughout our collaboration, the team demonstrated a high level of professionalism, excellent communication, and an efficient approach to project execution. Thanks to their support, we were able to launch the English version of the website and resolve a number of technical issues, which contributed to a smooth and exemplary collaboration.
Bartosz Kuczyński
IT Infrastructure and Security Specialist
International SEO for scaling sales in the UK, France, Spain, and Germany
NON.agency stands out for its approach to SEO, which combines strategy, technology, and the ability to scale a business effectively in international markets. The team has a deep understanding of the specifics of international SEO, which is crucial for shade4you.eu’s expansion into the UK, FR, ES, and DE markets. Their efforts encompass not only visibility on Google but also optimization for AI search and modern search models. A major strength is their skillful use of AI to scale content and automate SEO processes. NON.agency effectively combines technical SEO, content, and link building into a single cohesive growth system. In the context of shade4you.eu, recommendations regarding international structure are particularly important. Additionally, their approach supports building domain authority through link-building activities in local markets. They are a partner that operates strategically and delivers measurable results in the form of increased visibility, traffic, and sales.
Tomasz Paprzycki
Founder
SEO and AI-powered content that boosted the store's visibility
NON.agency helped us optimize SEO for the new version of our store and take a strategic approach to scaling our content, including the use of AI for product descriptions, categories, and the blog. The collaboration was concrete, efficient, and simply well-managed. We saw a clear increase in visibility and traffic. We rate this collaboration very highly and do not rule out continuing this project or others.
Andrzej Król
Founder
They deliver a real return on investment, not just marketing efforts
When it comes to digital marketing, the only real success we’ve ever had was with the team at NON.agency. In the past, they scaled our monthly sales to $30,000, and when we moved to another firm, our performance was essentially destroyed. We’ve returned to them because they are more than just marketers; they are developers who actually understand the technical side of SEO. If you want a team that takes ownership and delivers a genuine ROI, they are the only people I trust to do it.
Buck DeVan
Founder, Circle Organics
SEO with a partnership-based approach and tangible results
We’ve been working with NON.agency on SEO for over two years now, and looking back, I can say this is one of those partnerships where you can really feel that there are people on the other side who care. From the very beginning, Rafał, Krzysztof, and the entire team have prioritized transparency, concrete results, and a collaborative approach. We’ve always been able to count on comprehensive reports, substantive support, and initiative, rather than just “ticking off” tasks. This is especially important today, when SEO and content creation are undergoing major changes due to AI—NON.agency is able to navigate these changes while maintaining a healthy approach, quality, and a focus on real business results.
Karol Ociepa
Founder
Solid, steady gains in European markets
I work with the team to build visibility for my motorcycle stores in European markets—the Czech Republic, Hungary, Slovakia, Germany, and France. What I value most is that this isn’t just about “buying links.” Together, we develop a plan, discuss each market separately, and select sources tailored to the specific needs of each country. The results are visible in Search Console—solid, steady growth in every market we’ve targeted. We’re currently starting work on new countries and doing so with complete confidence
Sławek Cebulak
Founder
Highly recommended
We worked with non.agency on a link building campaign for a new website in the area of personal development. We wanted one of the sites to rank high in search results in the United States. The team provided high-quality links from relevant websites and anchor texts. Their communication style is friendly but professional and always proactive [...]. The site we wanted to improve climbed to position #3 a few days after the campaign ended. Highly recommended.
George Chasiotis
Founder of Minuttia
We Appreciate Their Approach
NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.
Chris S.
Business Owner
Creatively identify opportunities
After learning about NoN Agency's capabilities and commitment, we decided to work together. They got to know our company with surprising insight, so the content they create is definitely at an expert level. They don't limit themselves to performing established tasks, but creatively identify opportunities and generate ideas for the development of our site. They also offer great contact!
Aleksandra Duło
Marketing Manager, EmailLabs
Professional Global SEO Approach
NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!
Lukasz Zaborski
SEO/SEM expert