Keyword Cannibalization

Categories: K, SEO Glossary

Keyword Cannibalization occurs when multiple pages on a single website target identical or very similar keywords, resulting in a competition between those pages. This situation can create confusion for both users and search engines as they struggle to identify which page is the most relevant for the intended keyword. When this happens, it can dilute the efficacy of the SEO strategy and potentially lead to a decrease in rankings for all involved pages, as search engines like Google may find it challenging to determine which page should be prioritized in search results.