Keyword not provided

Categories: K, SEO Glossary

Keyword Not Provided refers to the omission of specific keyword data from organic search traffic analytics. This change originated with the shift toward secure, encrypted searches, which aimed to enhance user privacy. As a result of this transition, SEO professionals and website owners now face challenges in identifying which keywords are driving high-conversion traffic to their sites, since these keywords are no longer visible in their analytics reports. This lack of data complicates the process of optimizing websites for the most effective and relevant search terms.