Keyword Research

Categories: K, SEO Glossary

Keyword Research is the strategic practice of discovering and analyzing terms and phrases that people use in search engines with the goal of utilizing them for search engine optimization (SEO) and search engine marketing (SEM) efforts. This process involves identifying keywords that are not only relevant to a business’s products, services, and content but also have the potential to attract and engage a targeted audience. The aim is to pinpoint those keywords that are likely to drive qualified traffic to a website, ultimately contributing to the site’s visibility, conversions, and profitability. Effective keyword research takes into account various factors, such as search volume, competition, and user intent, to ensure the selected keywords are valuable for both organic search strategies and pay-per-click (PPC) advertising campaigns.