Landing Page

Categories: L, SEO Glossary

A Landing Page is a designated webpage that a visitor arrives at after clicking on a link or digital advertisement. It serves as the entry point for a website or a specific section within a website, strategically designed to engage visitors and encourage them to take a desired action, such as making a purchase, signing up for a newsletter, or requesting more information about a product or service. The effectiveness of a landing page is often measured by its ability to convert visitors into leads or customers.