Link baiting

Categories: L, SEO Glossary

Link baiting refers to the strategic practice of crafting content with the primary goal of making it highly attractive and engaging to other webmasters and content creators. The intent is to produce material that is compelling enough to naturally encourage external parties to link back to it, without the need for direct solicitation. This technique leverages the inherent value, uniqueness, or newsworthiness of the content to generate inbound links, which can significantly enhance a website’s visibility and authority in search engine results.