Link Equity

Link Equity refers to the value and authority a website accumulates from the number and quality of inbound links pointing to its pages. This concept is akin to a digital form of reputation, where each external link serves as an endorsement, potentially enhancing the site’s ability to rank prominently in search engine results. A website rich in link equity not only enjoys better visibility in search engine rankings but also possesses the capacity to bolster the ranking status of other websites it links to. Conversely, websites that engage in the proliferation of spammy or non-credible links are often deemed to have minimal link equity, which can detrimentally impact their own ranking as well as the ranking of the sites they link to.